How AI Unites Loyalty, Retail Media & Personalization

In the article "The Intersection Between Loyalty, Personalization, Retail Media and AI" published by Supermarket News, Jeff Baskin, Chief Revenue Officer at Eagle Eye, explores how grocery retailers are reimagining growth strategies by connecting four once-separate disciplines: loyalty, personalization, retail media, and AI.

Baskin highlights the growing pressure on retailers to scale 1:1 personalization, boost campaign efficiency, and unlock new revenue streams. He explains how AI-driven technologies are enabling real-time, tailored engagements that not only increase customer satisfaction but also drive incremental spend and measurable performance at the store level.

The article also explores how CPG brands and retailers can collaborate more effectively through data sharing and personalized retail media activations—ultimately turning digital touchpoints into revenue-generating opportunities.

From dynamic offer creation to gamified challenges, Baskin outlines how predictive AI and a unified tech stack are becoming critical components for retailers looking to deliver value at every customer interaction.

Read the full article on Supermarket News