3 minute lesen
How to Measure Loyalty ROI: A Practical Guide
Sarah Jarvis on 12 Dezember, 2024
Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co
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Sarah Jarvis on 12 Dezember, 2024
4 minute lesen
Bringing Personalized Loyalty Strategies to Life: From Promise to Reality
Eagle Eye on 4 Dezember, 2024
Earlier this year, Forrester published a report, Use Personalization To Activate Loyalty Program Value, outlining the best practices for developing...
4 minute lesen
Loyalty Meets Health & Wellness: Driving Healthier Choices in Grocery Retail
Eagle Eye on 27 November, 2024
Health and wellness claims have been a part of the grocery shopping experience since the dawn of the supermarket, but they’re now taking on a new...
4 minute lesen
Let AI Be the Gift That Keeps Giving This Holiday Season
Eagle Eye on 26 November, 2024
At the risk of stating the obvious, the holidays are a critical time for retailers.
2 minute lesen
Understanding Loyalty ROI: Time to Find out If Your Loyalty Program Is Working
Sarah Jarvis on 21 November, 2024
Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co
4 minute lesen
Sustainable Loyalty: How Grocers Can Boost Revenue and Engagement with Green Rewards
Eagle Eye on 20 November, 2024
Grocery loyalty programs hold a unique and strategic position in shaping consumer behavior, offering retailers deep insights into purchasing...
5 minute lesen
Sustainable Spending: The Role of Sustainability in Consumer Retail Decision-Making
Eagle Eye on 18 November, 2024
Grocery shopping, though routine, involves a broad set of considerations and choices. Consumers must weigh a range of factors, from which products to...
2 minute lesen
Three Key Reasons Why Challenge Offers Drive Consumer Engagement
Jonathan Reeve on 15 Oktober, 2024
Challenge Offers Explained: The Psychology Behind Engagement and Incremental Sales Since Eagle Eye joined forces with EagleAI (formerly Untie Nots)...
2 minute lesen
Evolving Coalition Loyalty Programs: The Power of Strategic Partnerships
Jonathan Reeve on 8 Oktober, 2024
Partner brands have long valued coalition loyalty programs for their ability to provide a holistic view of consumer behavior across multiple...
2 minute lesen
Unlocking Loyalty: The Power and Challenges of Third-Party Redemption
Jonathan Reeve on 2 Oktober, 2024
Back in the early 2000s, while I was at Tesco, a pivotal shift occurred when Airmiles moved from being a redemption partner of Sainsbury's Nectar to...