Omnichannel Retail Trends to Watch This Christmas 2023

As holiday spending heats up in 2023, Eagle Eye CEO Tim Mason shares why this festive season could shape up to be a defining moment for omnichannel strategy in retail. Personalization, unified customer data, and seamless in-store and online experiences will separate winners from laggards.

Key Drivers for Holiday Retail Success

In conversation with Retail Sector, Mason discusses how retailers like ASDA and Nike are raising the bar with gamification initiatives, real-time offers, and personalized in-store experiences to build loyalty and drive foot traffic.

Personalization and Loyalty as Critical Levers

Mason reflects on the Tesco Clubcard legacy - built nearly thirty years ago—and highlights that today's loyalty platforms require deeper digital-first thinking. He notes that digital campaigns tied to loyalty programs can drive holiday growth at lower cost and higher ROI.

Strategic Holiday Lessons for Retailers

Retailers should prepare by aligning in-store innovation with smart digital tools. Simply layering online over bricks-and-mortar is no longer enough. Consumers expect unified experiences - from mobile offers and loyalty apps to customized in-store journeys that reward repeat engagement.

Read the full interview on Retail Sector