Eagle Eye and Tradedoubler Partner on Affiliate Tech

Eagle Eye and Tradedoubler Partner to Bring Affiliate Marketing In-Store

Leading performance marketing companies sign agreements to help retailers track and measure affiliate network-attributable sales in-store.

Eagle Eye Solutions (Eagle Eye), a SaaS-based provider enabling one-to-one performance marketing, is partnering with affiliate network Tradedoubler to help retailers extend affiliate marketing capabilities into brick-and-mortar stores.

Affiliate marketing has long been a successful form of digital advertising for driving online sales, where affiliates earn commissions for purchases made via their referral links. Traditionally, this model focused on online transactions only. Now, through integration with the Eagle Eye AIR platform, affiliate marketers can track and attribute sales to unique coupon codes redeemed in-store, expanding their reach beyond the digital realm.

Consumers who respond to affiliate offers online can now redeem those offers either online or in-store—provided the retailer is part of Eagle Eye’s connected network. This gives retailers a seamless way to bridge their digital and physical customer experiences while enabling complete tracking and attribution.

With UK digital ad spend forecast to surpass £15 billion*, this integration allows Eagle Eye's retail clients to tap into Tradedoubler's network of over 180,000 publishers, enhancing their digital reach. The collaboration enables end-to-end tracking of unique coupon codes—redeemed both online and at physical points of sale—through Eagle Eye's real-time POS connections. Retailers benefit from verified attribution and pay commissions only on completed sales, providing a strong return on ad spend (ROAS).

Tradedoubler works with over 2,000 brands and has built a performance-driven network that identifies and engages target audiences throughout the entire purchase journey. Now, with Eagle Eye, Tradedoubler’s clients can extend that engagement into the physical world, delivering and tracking highly targeted promotions all the way to in-store redemption.

"I'm excited by the opportunity this partnership with Eagle Eye opens up for Tradedoubler, its publishers, and advertisers—especially at a time when driving foot traffic back into stores is a top priority," said Edward Learoyd, UK & IE Sales Director at Tradedoubler.

"While the High Street has faced major challenges due to COVID-19, this partnership gives retailers a powerful way to prepare for recovery," said Tim Mason, CEO of Eagle Eye. "Tradedoubler's move to bring performance marketing into physical stores helps close the loop on offline sales, which still account for the majority of purchases."

*Source: Barclays Corporate Banking, Adtech Ascendancy Report Press Release, March 5, 2019