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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

Blog.

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

The Golden Rule blog series

3 min read

Blog #6: Unreasonable Hospitality: Lessons in Following the Golden Rule for Business Success

This is the next installment in our series of blogs about how following the Golden Rule—treating people the way they want to be treated—is the surest path to business success and long-term value creation.

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Challenge Offers Explained

2 min read

Three Key Reasons Why Challenge Offers Drive Consumer Engagement

Challenge Offers Explained: The Psychology Behind Engagement and Incremental Sales Since Eagle Eye joined forces with EagleAI (formerly Untie Nots)...

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Evolving Coalition Loyalty Programs

2 min read

Evolving Coalition Loyalty Programs: The Power of Strategic Partnerships

Partner brands have long valued coalition loyalty programs for their ability to provide a holistic view of consumer behavior across multiple...

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Loyalty members getting excited about third-party redemption options

2 min read

Unlocking Loyalty: The Power and Challenges of Third-Party Redemption

Back in the early 2000s, while I was at Tesco, a pivotal shift occurred when Airmiles moved from being a redemption partner of Sainsbury's Nectar to...

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The Power of One More with Loyalty and Promotions

4 min read

The Power of One More with Loyalty and Promotions

At Eagle Eye, we often emphasize the impact of "one more visit" and "one more item" because loyalty and promotions are powerful tools for...

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DALL-E - A group of loyalty professionals showing mild confusion

1 min read

Integrated vs. Specialist Loyalty Platforms: Navigating the Choice

When selecting a loyalty platform, businesses must make a critical decision: should they invest in a specialist loyalty platform or opt for an...

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The Four Tech Pillars of Lifecycle Marketing

4 min read

The Four Tech Pillars of Lifecycle Marketing

Making crucial decisions at the right moment – on behalf of your customers, no less – can be a daunting task.

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Build vs. Buy

5 min read

Why Deploying Eagle Eye AIR Will Reduce Your Total Cost of Ownership vs. Building a Solution In-House

I've been on the front lines of sales for a while now, and if there’s one thing I’ve learned through countless conversations with customers, it’s...

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Real-Time in Loyalty Programs

2 min read

Understanding the Shift Towards Real-Time in Loyalty Programs

Consumers have grown accustomed to the instant gratification of mobile apps, social media, and e-commerce platforms. As a result, they now expect the...

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The Golden Rule blog series

4 min read

Blog #5: Applying the Golden Rule in Business: Lessons from Team of Teams by General Stanley McChrystal

A few years ago as a senior leadership team, we were exploring how we could apply agile working to our entire business, not just in software...

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