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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Eagle Eye Announces New Agreement with SAP

Picture of Eagle Eye Eagle Eye on 31 January, 2025

Eagle Eye Announces New Agreement with SAP

Eagle Eye is delighted to have signed an agreement with SAP, which will see us collaborating on next-generation loyalty programs,  promotional programmes and AI strategies worldwide. We are very excited to be working together with one of the world's largest enterprise software vendors as we continue on our mission to power the personalized marketing revolution globally!
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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Loyalty Schemes - a Cheat Code in the New Value Equation

5 min read

Loyalty Schemes - a Cheat Code in the New Value Equation

Picture of Billy McLintock Billy McLintock on 18 July, 2024

Our recent survey found that 69% of consumers view 'value' as the most important factor when choosing a brand. But we all know by now that value can...

Loyalty
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What Makes a Good Code Review?

11 min read

What Makes a Good Code Review?

Picture of Craig Sefton Craig Sefton on 20 June, 2024

Code Reviews are integral to building quality, robust software, and at Eagle Eye, they are an important part of our software development lifecycle,...

Technology
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DIAL Turns 30 This Year: Happy Birthday!

6 min read

DIAL Turns 30 This Year: Happy Birthday!

Picture of Sarah Jarvis Sarah Jarvis on 20 October, 2023

As it approaches its 30th birthday, the DIAL model remains the powerful engine to deliver personalization to drive sales growth and customer lifetime...

Loyalty Grocery DIAL
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