Blog.

Eagle Eye Announces New Agreement with SAP

Eagle Eye on 31 January, 2025

Eagle Eye is delighted to have signed an agreement with SAP, which will see us collaborating on next-generation loyalty programs, promotional...

2 min read

Common Struggles in Measuring Loyalty ROI: Overcoming Challenges to Unlock True Value

Sarah Jarvis on 16 January, 2025

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co Understanding and measuring the ROI of a loyalty program is essential for any...

3 min read

How to Measure Loyalty ROI: A Practical Guide

Sarah Jarvis on 12 December, 2024

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co

4 min read

​​Bringing Personalized Loyalty Strategies to Life: From Promise to Reality​

Eagle Eye on 4 December, 2024

Earlier this year, Forrester published a report, Use Personalization To Activate Loyalty Program Value, outlining the best practices for developing...

4 min read

Loyalty Meets Health & Wellness: Driving Healthier Choices in Grocery Retail

Eagle Eye on 27 November, 2024

Health and wellness claims have been a part of the grocery shopping experience since the dawn of the supermarket, but they’re now taking on a new...

4 min read

Let AI Be the Gift That Keeps Giving This Holiday Season

Eagle Eye on 26 November, 2024

At the risk of stating the obvious, the holidays are a critical time for retailers.

2 min read

Understanding Loyalty ROI: Time to Find out If Your Loyalty Program Is Working

Sarah Jarvis on 21 November, 2024

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co

4 min read

Sustainable Loyalty: How Grocers Can Boost Revenue and Engagement with Green Rewards

Eagle Eye on 20 November, 2024

Grocery loyalty programs hold a unique and strategic position in shaping consumer behavior, offering retailers deep insights into purchasing...

5 min read

Sustainable Spending: The Role of Sustainability in Consumer Retail Decision-Making

Eagle Eye on 18 November, 2024

Grocery shopping, though routine, involves a broad set of considerations and choices. Consumers must weigh a range of factors, from which products to...