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Insights & Updates from Eagle Eye

Explore our latest blogs, news articles, media coverage, and industry recognition - insights that shape the future of loyalty, personalization, and digital promotions.

Media Coverage (3)

Unpacking the power of personalisation in your tech stack

1 min read

Harnessing Personalisation: Insights from Eagle Eye's Sarah Jarvis

Sarah Jarvis of Eagle Eye explores how AI-driven personalisation enhances customer loyalty and profitability in modern retail tech stacks.

Campaign Brief - Loyalty's Next Chapter

1 min read

AI-Powered Loyalty Programs Reshape Asia-Pacific Retail

Explore how AI-driven loyalty programs are transforming retail in the Asia-Pacific region, according to Eagle Eye’s new regional insights and eBook.

The Technological Renaissance of Coalition Loyalty Programs

1 min read

The Technological Renaissance of Coalition Loyalty Programs

Explore how technology revitalizes coalition loyalty programs, enhancing personalization and customer engagement in the digital age.

Retail Loyalty's Future: From Personalization to Value Creation

1 min read

Retail Loyalty's Future: From Personalization to Value Creation

Sarah Jarvis of Eagle Eye explores how AI and personalization are reshaping retail loyalty programs to deliver meaningful value to customers.

Tips for Marketers in Southeast Asia to Adopt AI in Retail article image

1 min read

Tips for Marketers in Southeast Asia to Adopt AI in Retail

Discover how AI is transforming retail in Southeast Asia with expert tips from Eagle Eye Asia’s Aaron Crowe. Read more on Campaign Brief Asia!

Martech and adtech leaders call on fostering inclusivity on IWD 2025

1 min read

Eagle Eye's Caitlin Stephens on Fostering Inclusivity in Tech

Caitlin Stephens of Eagle Eye shares strategies for promoting gender inclusivity in tech, emphasizing supportive cultures and equitable policies.

Ecommerce Mobile Website Shop On Screen

1 min read

Year-Round Retail Loyalty: 3 Tools for Continuous Engagement

Discover how personalization, gamification, and AI can enhance retail loyalty programs and drive customer engagement throughout the year.

How to find the perfect business partner for big growth

1 min read

Strategic Partnerships: Jonathan Reeve on Finding the Right Fit

Jonathan Reeve shares how businesses can identify strategic partnerships that deliver mutual value and drive growth in today’s competitive market.

A dynamic scene at a busy trade fair with blurred figures of people networking and interacting around modern exhibition booths

1 min read

Building Loyalty That Lasts Beyond the Holiday Rush

Sarah Jarvis shares loyalty strategies retailers can use to sustain customer engagement and retention long after the holiday season ends.

The Psychology Behind Gamification in Retail Marketing

1 min read

Why Gamification Works in Retail Loyalty Marketing

Jonathan Reeve explains how gamification taps psychology to drive loyalty, engagement, and retention in modern retail strategies.

Bringing Personalized Loyalty Strategies to Life: From Promise to Reality

1 min read

How to Make Personalized Loyalty a Reality in Retail

Sarah Jarvis explores how retailers can close the gap between loyalty strategy and execution with scalable, AI-powered personalization.

Is customer loyalty going green?

1 min read

Why Sustainability Is the New Loyalty Strategy for Retailers

Joel Percy shares why green loyalty is more than a trend—it’s becoming a key driver of customer retention and brand value in the retail industry.