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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Blog.

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

Sustainability and loyalty

4 min read

Sustainable Loyalty: How Grocers Can Boost Revenue and Engagement with Green Rewards

Grocery loyalty programs hold a unique and strategic position in shaping consumer behavior, offering retailers deep insights into purchasing decisions and the ability to influence them in the future. However, as sustainability becomes a defining...

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Pagination with PostgreSQL

3 min read

Why You Should Avoid LIMIT OFFSET for Pagination in PostgreSQL (And What to Use Instead)

When developing a web interface, it’s common to deal with large volumes of data. One of the ways to optimize data retrieval is through pagination,...

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Google Cloud Run

3 min read

How we optimized Cloud Run Networking with Direct VPC Egress

Google Cloud Run is astonishingly simple and increasingly popular among developers. It lets anyone deploy containerized applications quickly and...

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Actively Manage Loyalty Programs to Drive ROI

2 min read

Actively Manage Loyalty Programs to Drive ROI

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co

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The Evolution from Monolithic to Microservices Architecture

4 min read

The Evolution from Monolithic to Microservices Architecture

Software development has changed a lot over the years, and so has the way we design systems. One big shift that’s made waves recently is moving from...

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Key Strategies to Maximise Loyalty ROI: A Customer-First, Data-Driven Approach

4 min read

Key Strategies to Maximize Loyalty ROI: A Customer-First, Data-Driven Approach

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co

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Eagle Eye announces new agreement with SAP

Eagle Eye Announces New Agreement with SAP

Eagle Eye is delighted to have signed an agreement with SAP, which will see us collaborating on next-generation loyalty programs, promotional...

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Common Struggles in Measuring Loyalty ROI: Overcoming Challenges to Unlock True Value

2 min read

Common Struggles in Measuring Loyalty ROI: Overcoming Challenges to Unlock True Value

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co Understanding and measuring the ROI of a loyalty program is essential for any...

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How to Measure Loyalty ROI: A Practical Guide

3 min read

How to Measure Loyalty ROI: A Practical Guide

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co

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​​Bringing Personalized Loyalty Strategies to Life

4 min read

​​Bringing Personalized Loyalty Strategies to Life: From Promise to Reality​

Earlier this year, Forrester published a report, Use Personalization To Activate Loyalty Program Value, outlining the best practices for developing...

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