1 min read
Mitchells & Butlers Boosts Footfall with Driftrock and Eagle Eye
Discover how Mitchells & Butlers drove in-store visits with a targeted digital campaign using Eagle Eye AIR and Driftrock's conversion tracking.
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AIR Platform: Loyalty & personalization for retailers
Eagle Eye's AI-powered platform unifies loyalty management and 1-to-1 personalization. Capture first-party data, deliver personalized experiences at scale, and measure results. Trusted by leading grocery, fashion, and hospitality brands.
AI Personalization Science→
Unlock the full value of your customer data with AI you can trust, built for retailers to deliver personalization at scale
Real-Time Loyalty→
Build lasting loyalty with a proven engine trusted by leading omnichannel retailers
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Drive growth where it counts with the most flexible promotions platform in retail
Learn, explore, and stay ahead
Insights, guidance, and tools to help retailers and partners get more from loyalty and personalization.
Featured content
The A-Z of Customer Loyalty→
A practical guide to building loyalty leadership in 2026 - from AI-powered personalization to real-time decisioning and ROI.
Investor relations
Find results, reports, regulatory announcements, and corporate governance information for Eagle Eye Solutions Group plc.
Featured content
2025 Annual Report→
Company performance, governance, and investor information in one place.
Built for retailers operating at scale
Powering loyalty, personalization, and promotions across complex, multi-channel retail environments.
Giant Eagle case study→
Transformed myPerks into a real-time, scalable loyalty platform, powering millions of personalized offers and faster, more flexible campaign execution.
Tesco case study→
Delivered AI-driven personalized challenges to millions of Clubcard members, increasing engagement and proving 1:1 marketing can scale.
See all our case studies→
Built to partner at scale
Working with technology, solution, and integration partners to help retailers deliver smarter loyalty and personalization.
Become a partner
Explore how we work with partners to build, integrate, and scale loyalty and personalization for retailers.
We're the personalization people.
Our technology helps retailers design and manage world-class loyalty programs that capture rich first-party data - and then applies built-for-retail AI to deliver 1:1 personalization at scale.
Explore our latest blogs, news articles, media coverage, and industry recognition - insights that shape the future of loyalty, personalization, and digital promotions.
1 min read
Discover how Mitchells & Butlers drove in-store visits with a targeted digital campaign using Eagle Eye AIR and Driftrock's conversion tracking.
1 min read
Eagle Eye announces plans to acquire Untie Nots, enhancing its AI-powered personalization and strengthening its presence in continental Europe.
1 min read
Eagle Eye honored for creating an outstanding workplace culture in the tech industry, reflecting strong values, employee satisfaction, and leadership.
1 min read
Giant Eagle selects Eagle Eye to drive real-time loyalty and personalized promotions across its U.S. grocery network.
4 min read
Grocers have adapted their operations rapidly, but there is more transformation coming. Here are the top 5 trends we see accelerating in 2022.
1 min read
Eagle Eye supports the launch of Pret Perks, Pret A Manger's new loyalty program, delivering real-time personalization and seamless digital rewards.
1 min read
Eagle Eye powers Asda's loyalty program trial, helping the grocer explore new ways to deliver personalized offers and boost customer engagement.
1 min read
Eagle Eye features in Forrester's Now Tech: Loyalty Marketing, Q2 2025, as a recognized provider of loyalty solutions for enterprise brands.
2 min read
Eagle Eye is recognized in Loyalty360's Analyst Brief for its real-time loyalty, personalization, and promotions platform capabilities.
2 min read
Eagle Eye upgrades SEG's digital coupons, delivering faster, more personalized offers that boost engagement and improve the in-store and online experience.
3 min read
This blog explores the need for personalisation and the obstacles faced by EDLP retailers, as well as potential solutions.
1 min read
Virgin partners with Eagle Eye to launch a new digital rewards program, enhancing customer engagement through personalized loyalty experiences.