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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye.

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

Loyalty card

2 min read

The Fundamentals of Loyalty Marketing: Building a Strong Customer Engagement Proposition

Understand the foundations of loyalty marketing and how to apply them using real-time, personalized, and measurable strategies.

Clothing store checkout cashier counter

1 min read

Retail Personalization: Created for You, Not Just Curated

Discover why retail personalization must be created - not curated - to drive deeper engagement, loyalty, and long-term customer connections.

Purple blocks

4 min read

Unlocking the Power of Composable Tech for Omnichannel Personalization

Explore how composable technology enables agile, scalable solutions in retail marketing, loyalty, and personalization.

Jean-Matthieu Schertzer Named Chief Artificial Intelligence Officer of Untie Nots, Part of the Eagle Eye Group

2 min read

Eagle Eye Appoints Chief AI Officer to Lead Innovation

Eagle Eye names new Chief AI Officer to accelerate AI-driven personalization, loyalty, and retail innovation strategies.

Liberty department store, London UK

3 min read

The Beauty of Liberty London's Subscription Programme: My Journey

How Liberty London used Eagle Eye AIR to launch a subscription-based loyalty experience for high-value engagement and growth.

Neurodiversity in Business (NiB)

1 min read

Eagle Eye Joins Neurodiversity in Business Initiative

Eagle Eye joins Neurodiversity in Business to promote inclusion, awareness, and support for neurodiverse individuals in the workplace.

Retail Sector

1 min read

Omnichannel Retail Trends to Watch This Christmas 2023

Discover how retailers embraced omnichannel strategies to drive customer engagement and sales during the 2023 holiday shopping season.

Loyalty Making the Most of Relationships

1 min read

Tim Mason on the Future of Loyalty and Customer Engagement

Eagle Eye CEO Tim Mason shares insights with Loyalty Magazine on loyalty's evolution, emotional engagement, and technology's role in customer connection.

Street Fight magazine

1 min read

Applying the Golden Rule to Omnichannel Retail Marketing

Tim Mason speaks with Street Fight about changing consumer behaviors and brand-new technologies driving retail success in 2023 and beyond.

Retail TouchPoints

1 min read

Stores Should Become a 'Digital Mosaic of Attraction'

Learn why releasing the untapped potential of physical stores can fuel loyalty and drive revenue in a changing retail landscape in Retail TouchPoints.