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See how Eagle Eye helped Giant Eagle relaunch myPerks, delivering 25M+ personalized offers monthly and boosting loyalty program ROI.

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Insights & Updates from Eagle Eye

Explore our latest blogs, news articles, media coverage, and industry recognition - insights that shape the future of loyalty, personalization, and digital promotions.

Google Cloud Partner

1 min read

Eagle Eye Joins Google Cloud Marketplace to Expand Global Reach

Eagle Eye is now listed on Google Cloud Marketplace, streamlining access to its real-time loyalty and personalization platform for global retailers.

AFR - Real-Time promotions a game-changer for retailers

5 min read

Opinion — Real-time Promotions a Game-changer for Retailers

Retailers are exploring ways to digitise in-store sales so they can create one-on-one communication with shoppers and make personalised offers in real-time.

Eagle Eye completes acquisition of Untie Nots to enhance AI-driven personalization, gamification, and retail loyalty capabilities

2 min read

Eagle Eye Completes Acquisition of Untie Nots, Expanding in Europe

Eagle Eye finalizes the acquisition of Untie Nots, strengthening its AI-powered personalization offering and expanding its reach in continental Europe.

Interior of Toby Carvery restaurant, representing hospitality environment where digital loyalty and personalized offers can enhance guest experience

1 min read

Mitchells & Butlers Boosts Footfall with Driftrock and Eagle Eye

Discover how Mitchells & Butlers drove in-store visits with a targeted digital campaign using Eagle Eye AIR and Driftrock's conversion tracking.

Eagle Eye announces proposed acquisition of Untie Nots to expand AI-powered personalization and gamification capabilities

1 min read

Eagle Eye to Acquire Untie Nots, Expanding AI-Powered Promotions

Eagle Eye announces plans to acquire Untie Nots, enhancing its AI-powered personalization and strengthening its presence in continental Europe.

Eagle Eye Best Companies

1 min read

Eagle Eye Wins Award for Workplace Excellence in Tech

Eagle Eye honored for creating an outstanding workplace culture in the tech industry, reflecting strong values, employee satisfaction, and leadership.

Giant Eagle grocery store

1 min read

Eagle Eye Selected by Giant Eagle to Power Loyalty Strategy

Giant Eagle selects Eagle Eye to drive real-time loyalty and personalized promotions across its U.S. grocery network.

Purple new year

4 min read

New Year, New Directions: The Top 5 Trends for Grocers in 2022

Grocers have adapted their operations rapidly, but there is more transformation coming. Here are the top 5 trends we see accelerating in 2022.

Pret Perks

1 min read

Eagle Eye Powers Pret A Manger's New Pret Perks Loyalty Program

Eagle Eye supports the launch of Pret Perks, Pret A Manger's new loyalty program, delivering real-time personalization and seamless digital rewards.

Asda store

1 min read

Asda Trials Loyalty Program Powered by Eagle Eye

Eagle Eye powers Asda's loyalty program trial, helping the grocer explore new ways to deliver personalized offers and boost customer engagement.

Forrester Now Tech: Promotions and Offer Management Providers, Q3 2021

1 min read

Eagle Eye Named in Forrester's Now Tech Report for Loyalty Platforms

Eagle Eye features in Forrester's Now Tech: Loyalty Marketing, Q2 2025, as a recognized provider of loyalty solutions for enterprise brands.

Loyalty 360

2 min read

Eagle Eye Featured in Loyalty360 Technology Report

Eagle Eye is recognized in Loyalty360's Analyst Brief for its real-time loyalty, personalization, and promotions platform capabilities.