Eagle Eye Completes Acquisition of Untie Nots, Expanding in Europe

Eagle Eye Completes Acquisition of Untie Nots to Expand Gamified, Personalized Promotions at Scale

LONDON, Jan. 12, 2023 /PRNewswire/ – Eagle Eye, a global digital marketing technology company helping retail and hospitality brands build more personalized customer relationships, has announced the completed acquisition of Untie Nots, a high-growth SaaS company based in France. Untie Nots enables retailers to create highly personalized, profitable, and gamified promotions at scale.

Combined Power to Drive Engagement, Loyalty, and ROI

With the integration of Untie Nots' capabilities, enterprise grocers and retailers worldwide will be able to accelerate their personalization strategies and improve the ROI of their loyalty and promotional campaigns. The combined solution enables digital promotions tailored to the individual—quickly and without added complexity.

Founded in 2016, Untie Nots delivers AI- and machine learning–driven campaigns, digital challenges, and gamified promotions, serving over 60% of the French grocery retail market and expanding into other European and North American markets.

The acquisition strengthens Eagle Eye’s offering with new layers of gamification and intelligent campaign management, creating a true end-to-end promotion and loyalty platform.

Executive Commentary

"Untie Nots has consistently pushed boundaries in retail personalization and customer activation, particularly in grocery," said Tim Mason, CEO of Eagle Eye. "Together, we can offer groundbreaking tools for retailers across the globe to elevate promotional performance, engagement, and return on investment using the most scalable solutions available."

"We are thrilled to join forces with Eagle Eye and expand the reach of our solutions," said Cédric Chéreau, Founder of Untie Nots. "Both companies share a vision for transforming the one-to-one relationship between retailers, brands, and consumers through smarter, more meaningful engagement."

Delivering Personalization That Customers Notice

Despite 71% of retailers and brands believing they excel in personalization, only 34% of consumers agree. The need for more effective, one-to-one digital engagement is growing rapidly—and Eagle Eye and Untie Nots aim to close this gap.

By combining:

• Eagle Eye's real-time offer generation and contextual targeting capabilities
• with Untie Nots' gamification-driven activation and AI-powered personalization engine

...the partnership unlocks new opportunities for customer engagement through challenges, games, and intelligent rewards.

"With Eagle Eye's ability to merge customer and contextual data to create real-time, personalized communications—and Untie Nots' expertise in gamified logic and AI-powered promotions—retailers now have almost limitless potential to transform how they connect with shoppers," added Mason.

For more information about Eagle Eye and Untie Nots or to schedule an interview with CEO Tim Mason or Untie Nots founder Cédric Chéreau, please contact Vanessa Horwell at vhorwell@thinkinkpr.com.

About Eagle Eye

Eagle Eye is a leading SaaS and AI technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalized consumer marketing activities, at scale.

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 850 million personalized offers are executed via the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses all over the world. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Central Retail, Endeavour Group, JD Sports, Loblaws, Morrisons, Pret a Manger, Tesco, Virgin Group, Woolworths Group and Z Energy. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalization, already being used by leading retailers worldwide including Carrefour and Tesco.

Web - eagleeye.com

About Untie Nots

Untie Nots, an Eagle Eye company, was founded in France by Zyed Jamoussi and Cédric Chéreau in 2016. The company's SaaS solution, the Untie Nots Challenges Platform, is already trusted by many French and European grocery retailers. The company entered the U.S. market in 2022 with plans to expand across North America. Combined with Eagle Eye's AIR Platform, the enterprise provides retailers and brands with modern, cloud-based technology solutions across loyalty, promotions, and rewards.

Visit eagleeye.com/eagleai for more information.