Mitchells & Butlers Boosts Footfall with Driftrock and Eagle Eye

Footfall-Driving Campaign for Mitchells & Butlers Delivers Strong Results

Mitchells & Butlers, one of the UK’s largest hospitality operators, partnered with Driftrock and Havas to launch a successful footfall-driving campaign aimed at increasing in-venue visits and measurable customer engagement.

The campaign offered a 25% discount redeemable at Toby Carvery and Harvester locations across the UK. Designed to track online-to-offline conversions, the initiative leveraged geo-targeted ads and real-time reporting to drive both coupon redemption and lead capture.

Campaign Highlights:

• 105,000 digital coupons issued
• 5% redemption rate across 200+ venues
• 67,000 customer opt-ins generated through the campaign

This campaign demonstrates the power of combining targeted promotions with digital advertising and smart data capture to increase foot traffic and build a high-intent marketing database.

Read the full case study on Driftrock for more insights into generating and converting leads through digital-to-store campaigns.

Related Reading:

• How Eagle Eye Powers Omnichannel Promotions
  
• Eagle Eye AIR Platform
  
• How Mitchells & Butlers Go Live with Flypay