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Annual Report for FY23

Eagle Eye Annual Report FY23

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Game On: Gamification Rewards Grocers Who Think Outside the Box [The Food Institute]

Game On: Gamification Rewards Grocers Who Think Outside the Box [The Food Institute]

In Bryan Wassel's article for The Food Institute, he engages in a thought-provoking discussion with Cedric Chereau, co-founder and managing director of Untie Nots, on the transformative impact of gamification in enhancing traditional retail promotional strategies.

This industry deep-dive explores how simple games like "Spin the Wheel" and "Tic Tac Toe" do more than draw in new customers; they can add value to the shopping experience and increase the likelihood of those shoppers becoming brand loyalists.

The article underscores several instances where grocers have successfully integrated gamification into their promotional strategies, illustrating the effect on the overall customer experience. Even though many of these initiatives might appear straightforward, their complexity and effectiveness are often underestimated.

Marketers can learn how sophisticated gamification technology can support grocers in developing in-house gamification strategies and collaborating with third parties and experts to deliver personalised experiences and rewards while driving heightened customer engagement.

In an era where grocers are fighting harder than ever to align their experiences with changing customer demands, the strategic implementation of gamification could be a crucial factor in tipping the scales between profit and loss.

Learn more about gamification strategies for grocery retailers in Game On: Gamification Rewards Grocers Who Think Outside the Box.

Marketing in the Moment: Getting the Payoff With Advanced Personalization [CustomerThink]

1 min read

Marketing in the Moment: Getting the Payoff With Advanced Personalization [CustomerThink]

Joel Percy, Regional Director of North America at Eagle Eye, delves into the burgeoning trend of personalisation within the grocery industry and...

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The New Rules of Engagement [Canadian Grocer]

1 min read

The New Rules of Engagement [Canadian Grocer]

Every leader in the grocery sector must stay informed about sector trends and changing shopper habits. The customer loyalty metric is one such hotly...

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New Edition of Omnichannel Retail: How to Build Winning Stores in a Digital World Handbook [Retail Tech Innovation Hub]

1 min read

New Edition of Omnichannel Retail: How to Build Winning Stores in a Digital World Handbook [Retail Tech Innovation Hub]

No retailer can ignore that the industry landscape is shifting… again. For retailers grappling with these changes, a new article in Retail Tech...

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