Grocery Loyalty Report: Key Insights from Eagle Eye

New Eagle Eye Report Reveals How Grocers Can Maximize Loyalty in a Cost-Conscious Era

London, April 18, 2023 – Rising inflation, ongoing cost-of-living pressures, and evolving consumer expectations are presenting grocery retailers with both challenges and opportunities, according to a new global loyalty survey report from Eagle Eye, a digital marketing technology company helping retail and hospitality brands build more personalized relationships with their customers.

The report is based on a survey of over 1,300 consumers and nearly 200 loyalty program managers across North America, Asia, Australia, and the UK. It explores what shoppers truly want from loyalty programs, where brands are focusing their investment, and how grocers can better engage shoppers in today’s climate.

Three Loyalty Opportunities Retailers Should Prioritize

The report identifies three key opportunities for retailers to enhance customer loyalty:

• Advanced Personalization – Using customer data to deliver meaningful, relevant offers
• Marketing in the Moment – Engaging customers in real-time, during shopping trips
• Gamification – Creating interactive, rewarding loyalty experiences through challenges and games

"This is an uncertain environment for retailers, but consumers are also primed to appreciate the value of loyalty," said Tim Mason, CEO of Eagle Eye. "Grocery retailers are uniquely positioned to use their loyalty programs to deliver the savings their customers demand and the experiences they’ve come to expect."

Key Findings from the Report: Grocery's Great Loyalty Opportunity

• 84% of consumers believe personalized recommendations help them save money at the shelf
• 71% would consider buying a product or find it helpful if they received an offer while shopping in-store
• 66% are open to participating in games, contests, or challenges through a loyalty program
• 64% are buying more items on promotion or sale
• 69% cite “value” as the most important benefit they want from a loyalty program
• 54% of loyalty program managers plan to make it easier to earn and redeem rewards within the next 3–6 months

These insights underscore the importance of delivering loyalty programs that are not only value-driven but also data-informed and digitally engaging.

Why Now Is the Time to Evolve Grocery Loyalty

Retailers that successfully use personalization to simplify shopping, engage customers with real-time, one-to-one communication, and create gamified experiences will be best positioned to build long-term loyalty—even during economic uncertainty.

Download Eagle Eye's full global loyalty survey report: Grocery’s Great Loyalty Opportunity

For more information about the company’s survey report or to schedule an interview with Eagle Eye CEO Tim Mason, please contact Vanessa Horwell at vhorwell@thinkinkpr.com.

About Eagle Eye

Eagle Eye is a leading SaaS and AI technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalized consumer marketing activities, at scale.

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 850 million personalized offers are executed via the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses all over the world. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Central Retail, Endeavour Group, JD Sports, Loblaws, Morrisons, Pret a Manger, Tesco, Virgin Group, Woolworths Group and Z Energy. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalization, already being used by leading retailers worldwide including Carrefour and Tesco.

Web - eagleeye.com