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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye.

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

ROI

Actively Manage Loyalty Programs to Drive ROI

2 min read

Actively Manage Loyalty Programs to Drive ROI

Learn how to actively manage loyalty programs to sustain and maximize ROI through continuous measurement, personalization, and innovation.

How to find the perfect business partner for big growth

1 min read

Strategic Partnerships: Jonathan Reeve on Finding the Right Fit

Jonathan Reeve shares how businesses can identify strategic partnerships that deliver mutual value and drive growth in today’s competitive market.

Key Strategies to Maximise Loyalty ROI: A Customer-First, Data-Driven Approach

4 min read

Key Strategies to Maximize Loyalty ROI: A Customer-First, Data-Driven Approach

Maximize Loyalty ROI with strategies including member pricing, data-driven decisions, and strategic partnerships. Learn how to elevate your loyalty program

Is customer loyalty going green?

1 min read

Why Sustainability Is the New Loyalty Strategy for Retailers

Joel Percy shares why green loyalty is more than a trend—it’s becoming a key driver of customer retention and brand value in the retail industry.

Experts Reveal Key Trends for Retail Media in 2025

1 min read

Retail Media Trends 2025: What Experts Say Brands Must Do Next

Explore 2025's top retail media trends, including monetization, AI-driven targeting, and personalization strategies shaping brand growth and loyalty.

Common Struggles in Measuring Loyalty ROI: Overcoming Challenges to Unlock True Value

2 min read

Common Struggles in Measuring Loyalty ROI: Overcoming Challenges to Unlock True Value

Discover the common struggles in measuring loyalty ROI and learn strategies to unlock the true value of your loyalty programs.

Sustainable rewards programs

1 min read

The Hidden Gold in Sustainable Rewards Programs

Sustainable loyalty programs are helping retailers unlock long-term value by aligning rewards with customers’ values and environmental expectations.

How to Measure Loyalty ROI: A Practical Guide

3 min read

How to Measure Loyalty ROI: A Practical Guide

Learn how to measure the ROI of your loyalty program with this practical guide, covering everything from setting baselines to calculating incremental revenue.

Loyalty ROI

2 min read

Understanding Loyalty ROI: Time to Find out If Your Loyalty Program Is Working

Discover the importance of measuring loyalty program ROI and how it helps build lasting customer relationships. Learn when and how to measure it effectively.

1 min read

How Subscription Loyalty Programs Are Boosting Retention

Subscription-based loyalty programs are growing fast—learn how brands can use recurring benefits to improve retention, customer value, & brand engagement.