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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye.

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

Personalization (8)

Loyalty Making the Most of Relationships

1 min read

Tim Mason on the Future of Loyalty and Customer Engagement

Eagle Eye CEO Tim Mason shares insights with Loyalty Magazine on loyalty's evolution, emotional engagement, and technology's role in customer connection.

Marketing in the Moment report cover highlighting real-time personalization, customer data, and digital engagement in modern retail

1 min read

Marketing in the Moment: The Power of Advanced Personalization

Discover how advanced personalization and real-time data help retailers create Marketing in the Moment experiences that drive loyalty and engagement.

Waitrose pick your own offers

3 min read

The Unfulfilled Promise of Personalized Offers

Discover the truth about personalised offers in retail and how to overcome challenges to unlock their full potential. Read the article now.

Pharmacist checking inventory in medical store

4 min read

Retail Pharmacy – Digital Personalization Beckons…

Why now is the time for digital personalization in pharmacy. Discover how loyalty tech is driving omnichannel engagement.

AFR - Real-Time promotions a game-changer for retailers

5 min read

Opinion — Real-time Promotions a Game-changer for Retailers

Retailers are exploring ways to digitise in-store sales so they can create one-on-one communication with shoppers and make personalised offers in real-time.

Augmented reality in retail store

4 min read

Is there Power in Personalization? Part 3

In this final blog, out of a three-part series, we discover what’s next for personalisation, including artificial intelligence (AI) and dynamic personalisation.

Marketing Data management platform and Omnichannel concept image

4 min read

Is there Power in Personalisation? Part 2

Discover how advanced personalization is transforming retail engagement, customer loyalty, and revenue generation.

Omnichannel marketing on mobile app for supermarket shopping

4 min read

Is there Power in Personalisation? Part 1

In this first blog out of a three-part series, we look at the rise of personalisation, what it means, and why marketers should personalise their communications.