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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Sue Mitchell

Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years.

AFR - Real-Time promotions a game-changer for retailers

5 min read

Opinion — Real-time Promotions a Game-changer for Retailers

Picture of Sue Mitchell Sue Mitchell on 24 January, 2023

This article originally appeared in The Australian Financial Review on January 19, 2023, Real-time promotions a game-changer for retailers. Reproduced with permission from Copyright Agency, AFR 2023. Copyright 2023, Copyright Agency.

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