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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Sue Mitchell

Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years.

AFR - Real-Time promotions a game-changer for retailers

5 min read

Opinion — Real-time Promotions a Game-changer for Retailers

Retailers are exploring ways to digitise in-store sales so they can create one-on-one communication with shoppers and make personalised offers in real-time.