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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye.

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

Eagle Eye Best Companies

1 min read

Eagle Eye Wins Award for Workplace Excellence in Tech

Eagle Eye honored for creating an outstanding workplace culture in the tech industry, reflecting strong values, employee satisfaction, and leadership.

Giant Eagle grocery store

1 min read

Eagle Eye Selected by Giant Eagle to Power Loyalty Strategy

Giant Eagle selects Eagle Eye to drive real-time loyalty and personalized promotions across its U.S. grocery network.

Purple new year

4 min read

New Year, New Directions: The Top 5 Trends for Grocers in 2022

Grocers have adapted their operations rapidly, but there is more transformation coming. Here are the top 5 trends we see accelerating in 2022.

Pret Perks

1 min read

Eagle Eye Powers Pret A Manger's New Pret Perks Loyalty Program

Eagle Eye supports the launch of Pret Perks, Pret A Manger's new loyalty program, delivering real-time personalization and seamless digital rewards.

Asda store

1 min read

Asda Trials Loyalty Program Powered by Eagle Eye

Eagle Eye powers Asda's loyalty program trial, helping the grocer explore new ways to deliver personalized offers and boost customer engagement.

We Are Discounts

2 min read

Eagle Eye Partners with We Are Discounts to Expand Reach

Eagle Eye teams up with We Are Discounts to deliver exclusive offers to key worker communities, driving greater engagement through targeted digital promotions.

Forrester Now Tech: Promotions and Offer Management Providers, Q3 2021

1 min read

Eagle Eye Named in Forrester's Now Tech Report for Loyalty Platforms

Eagle Eye features in Forrester's Now Tech: Loyalty Marketing, Q2 2025, as a recognized provider of loyalty solutions for enterprise brands.

Loyalty 360

2 min read

Eagle Eye Featured in Loyalty360 Technology Report

Eagle Eye is recognized in Loyalty360's Analyst Brief for its real-time loyalty, personalization, and promotions platform capabilities.

Eagle Eye and Neptune Retail Solutions partner for Southeastern Grocers

2 min read

Eagle Eye Enhances Digital Coupons for Southeastern Grocers

Eagle Eye upgrades SEG's digital coupons, delivering faster, more personalized offers that boost engagement and improve the in-store and online experience.

Everyday Low Price!

3 min read

Everyday Low Price Retail’s Digital Challenge — How to Connect with Individual Customers?

This blog explores the need for personalisation and the obstacles faced by EDLP retailers, as well as potential solutions.