Skip to the main content.
Platform

AIR
Acquire. Interact. Retain.
Breathe life into your customer relationships

Learn more

ASDA Rewards Logo

How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

Become a Partner

Contact us to find out how we can enable your teams on our platform.

mach-members-and-google-premier-partners

Newsroom.

The source for news about Eagle Eye. Read press releases, get updates, and see our awards and recognition.

Eagle Eye announces new agreement with SAP

Eagle Eye Announces New Agreement with SAP

Eagle Eye is delighted to have signed an agreement with SAP, which will see us collaborating on next-generation loyalty programs, promotional programmes and AI strategies worldwide. We are very excited to be working together with one of the world's...

Read More
Building long term engagement beyond the holiday rush

Building Long Term Engagement Beyond the Holiday Rush

While holiday sales generate up to 20% of annual revenues for retailers, the real value lies in leveraging the season's momentum to strengthen...

Read More
The Psychology Behind Gamification in Retail Marketing

The Psychology Behind Gamification in Retail Marketing

Gamification is transforming digital loyalty programs. But what's the psychology behind it and why is it effective for marketing?

Read More
Bringing Personalized Loyalty Strategies to Life: From Promise to Reality

Bringing Personalized Loyalty Strategies to Life: From Promise to Reality

How do brands bring a personalized loyalty program to life?

Read More
Is customer loyalty going green?

Is Customer Loyalty Going Green?

As the demand for "green rewards"—incentives that encourage environmentally friendly, sustainable, and healthier purchasing decisions—continues to...

Read More
Experts Reveal Key Trends for Retail Media in 2025

Experts Reveal Key Trends for Retail Media in 2025

Leading experts discuss what this year ahead looks like as brands continue to find more innovative ways to leverage retail media and thrive in 2025....

Read More
CustomerThink

From Seasonal Surge to Long-Term Loyalty: Strategies That Endure

Now that the holiday shopping season has ended, retailers are evaluating their Q4 sales, loyalty, and promotional strategies. They're examining not...

Read More
Retail loyalty trends for 2025: What’s new?

Retail Loyalty Trends for 2025: What's New?

The future of retail loyalty is quickly evolving.Our experts at Eagle Eye dive into what retailers need to be across for 2025 to be the year to...

Read More
Sustainable rewards programs

The Hidden Gold in Sustainable Rewards Programs

Sustainability has become a core expectation for today’s shoppers. According to our Green Loyalty survey, 56% of North American consumers prioritize...

Read More
FMCG Omnichannel Trends for 2025

Q&A: Mark Walker on FMCG Omnichannel Trends for 2025

Econsultancy’s Ben Davis and Mark Walker discuss FMCG omnichannel trends and Eagle Eye’s work with Morrisons on personalized loyalty schemes and...

Read More