The Hidden Gold in Sustainable Rewards Programs

Sustainability has become a core expectation for today’s shoppers. According to our Green Loyalty survey, 56% of North American consumers prioritize sustainable purchases, yet nearly half of loyalty programs fail to offer sustainability-focused rewards.

The link between health and wellness incentives is equally powerful— with 71% of sustainability-focused shoppers valuing rewards tied to healthier choices.

The holiday season is the perfect testing ground to integrate these strategies, combining seasonal engagement with lasting, year-round impact.

Loyalty programs that offer "green" rewards—such as discounts on organic products or opportunities to support sustainability initiatives—align with customer values while delivering measurable results for retailers, including higher retention rates, larger basket sizes, and increased customer lifetime value.

Learn how retailers are building impactful, ROI-driven loyalty programs with green and health-focused rewards in Customerland.