Why Woolworths Embraced AI Personalisation While Other Retailers Hesitated
Woolworths was one of the first adopters of AI personalization at scale using Eagle Eye's technology.
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
While holiday sales generate up to 20% of annual revenues for retailers, the real value lies in leveraging the season's momentum to strengthen customer connections and cultivate lasting relationships that extend far beyond the rush.
With advanced technology like predictive AI, retailers can better understand and influence customer behaviors, making the post-holiday period just as important for continued growth. Rather than relying solely on discounts, forward-thinking retailers are using holiday initiatives to test new strategies and gather key insights that drive year-round engagement. For example, gamified challenges like Loblaw's 'Seasonal Challenge' encourages larger basket sizes and new product discovery, while personalized loyalty campaigns utilize predictive AI to deliver relevant offers, preventing promotion fatigue.
Our Communications and Propositions Director, Sarah Jarvis, recently shared how retailers can maximize seasonal impact, create lasting value, and ensure they stay top of mind long after the decorations come down. Read the full article in Customer Experience Magazine.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
Get the latest insights, research, and news delivered straight to your inbox.
Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
No spam. We promise. 💜
Woolworths was one of the first adopters of AI personalization at scale using Eagle Eye's technology.
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