Building Long Term Engagement Beyond the Holiday Rush

While holiday sales generate up to 20% of annual revenues for retailers, the real value lies in leveraging the season's momentum to strengthen customer connections and cultivate lasting relationships that extend far beyond the rush.

With advanced technology like predictive AI, retailers can better understand and influence customer behaviors, making the post-holiday period just as important for continued growth. Rather than relying solely on discounts, forward-thinking retailers are using holiday initiatives to test new strategies and gather key insights that drive year-round engagement. For example, gamified challenges like Loblaw's 'Seasonal Challenge' encourages larger basket sizes and new product discovery, while personalized loyalty campaigns utilize predictive AI to deliver relevant offers, preventing promotion fatigue.

Our Communications and Propositions Director, Sarah Jarvis, recently shared how retailers can maximize seasonal impact, create lasting value, and ensure they stay top of mind long after the decorations come down. Read the full article in Customer Experience Magazine.