Insights & Updates from Eagle Eye.

1 min read

How Loyalty Programs Are Evolving in an Always-On World

Eagle Eye on 9 May, 2024

The Evolution of Loyalty in an Always-On Retail Landscape In today’s always-on world, the definition of loyalty is shifting. As consumer...

1 min read

AI Brings Retailers Closer to the Holy Grail of Offer Personalization

Eagle Eye on 6 May, 2024

Can AI Deliver the Holy Grail of Retail Offers? For decades, retailers have chased the “holy grail” of delivering the right offer to the right...

Tesco Uses AI to Gamify Clubcard Challenges and Boost Loyalty

Eagle Eye on 3 May, 2024

In an effort to boost engagement and personalization, Tesco is leveraging AI to transform its Clubcard Challenges into gamified loyalty experiences....

1 min read

How Subscriptions Are Driving Loyalty and Long-Term Value in Retail

Eagle Eye on 2 May, 2024

As explored in Total Retail, retailers are evolving their approach to subscription models—moving beyond short-term revenue goals to foster long-term...

1 min read

Personalized Shopping Is the Future of Retail

Eagle Eye on 24 April, 2024

Delivering value in retail today means more than just meeting expectations—it’s about exceeding them with relevance and personalization. In this...

1 min read

How Digital Strategies Help Smaller Retailers Compete

Eagle Eye on 24 April, 2024

Smaller retailers are proving that digital transformation isn't just for enterprise giants. In this article from MarketScale, experts explore how...

1 min read

How Digital Augmentation Is Transforming Physical Retail

Eagle Eye on 24 April, 2024

As the boundaries between physical and digital retail continue to blur, a recent MarketScale article explores how brands are using digital...

5 min read

AI & Personalization: What will AI in Retail Marketing Look Like?

Jean-Matthieu Schertzer on 15 April, 2024

Retailers are rapidly adopting and integrating a multitude of AI-powered tools to enhance many areas of their operations. According to Mordor...

1 min read

Brick-and-Mortar Retail Resurgence: What’s Fueling the Shift?

Eagle Eye on 15 April, 2024

Despite years of predictions about retail’s digital future, a recent MarketScale article highlights a compelling countertrend: the resurgence of...

5 min read

AI in Action: How Retailers are Using AI Basics and Advanced Marketing Principles Now

Jean-Matthieu Schertzer on 9 April, 2024

Artificial Intelligence (AI) is rapidly reshaping the retail industry, helping companies develop a unique advantage as the market—and...