1 min read
Cédric Chéreau on Predictive AI's Role in Retail Innovation
Cedric Chereau explains how predictive AI enables real-time personalization in retail, improving loyalty, engagement, and customer experience at scale.
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
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In the face of growing privacy concerns and regulatory changes, Google’s plan to eliminate third-party cookies is triggering widespread implications for the adtech and martech ecosystems. In Tech Wire Asia’s expert round-up, Eagle Eye’s own Cedric Chéreau joins industry leaders to discuss how marketers should prepare for a future built on consent-driven data and smarter personalization.
As third-party data diminishes in utility, the panel emphasized the increasing value of first-party and zero-party data. Cedric Chéreau, Co-Founder of Untie Nots (part of Eagle Eye), highlights the role AI can play in making data activation more contextual and relevant. His view aligns with the broader shift toward personalization technologies that respect privacy while still driving measurable results.
With cookie deprecation accelerating, brands must double down on strategies that build trust and loyalty through value-driven experiences. AI-powered personalization, robust loyalty programs, and omnichannel engagement are no longer optional — they are foundational. Eagle Eye continues to lead this transformation, helping retailers future-proof their strategies for a more transparent digital landscape.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
Get the latest insights, research, and news delivered straight to your inbox.
Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
No spam. We promise. 💜
1 min read
Cedric Chereau explains how predictive AI enables real-time personalization in retail, improving loyalty, engagement, and customer experience at scale.
1 min read
Discover Eagle Eye’s expert insights on loyalty tech trends for 2025, including AI, personalization, and the future of customer engagement.
1 min read
Cedric Chereau of EagleAI shares how AI-driven personalization is shaping the future of retail by unlocking value, loyalty, and data-led experiences.