Experts Discuss the Impact of Google’s Cookie Phase-Out

Understanding the Cookie Shift

In the face of growing privacy concerns and regulatory changes, Google’s plan to eliminate third-party cookies is triggering widespread implications for the adtech and martech ecosystems. In Tech Wire Asia’s expert round-up, Eagle Eye’s own Cedric Chéreau joins industry leaders to discuss how marketers should prepare for a future built on consent-driven data and smarter personalization.

Expert Perspectives on the Cookie Conundrum

As third-party data diminishes in utility, the panel emphasized the increasing value of first-party and zero-party data. Cedric Chéreau, Co-Founder of Untie Nots (part of Eagle Eye), highlights the role AI can play in making data activation more contextual and relevant. His view aligns with the broader shift toward personalization technologies that respect privacy while still driving measurable results.

What This Means for Retailers and Brands

With cookie deprecation accelerating, brands must double down on strategies that build trust and loyalty through value-driven experiences. AI-powered personalization, robust loyalty programs, and omnichannel engagement are no longer optional — they are foundational. Eagle Eye continues to lead this transformation, helping retailers future-proof their strategies for a more transparent digital landscape.