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Cédric Chéreau on Predictive AI's Role in Retail Innovation
In his interview with AI Tech Park, Cédric Chéreau, Managing Director at EagleAI (a division of Eagle Eye), delves into the transformative impact of...
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
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In the face of growing privacy concerns and regulatory changes, Google’s plan to eliminate third-party cookies is triggering widespread implications for the adtech and martech ecosystems. In Tech Wire Asia’s expert round-up, Eagle Eye’s own Cedric Chéreau joins industry leaders to discuss how marketers should prepare for a future built on consent-driven data and smarter personalization.
As third-party data diminishes in utility, the panel emphasized the increasing value of first-party and zero-party data. Cedric Chéreau, Co-Founder of Untie Nots (part of Eagle Eye), highlights the role AI can play in making data activation more contextual and relevant. His view aligns with the broader shift toward personalization technologies that respect privacy while still driving measurable results.
With cookie deprecation accelerating, brands must double down on strategies that build trust and loyalty through value-driven experiences. AI-powered personalization, robust loyalty programs, and omnichannel engagement are no longer optional — they are foundational. Eagle Eye continues to lead this transformation, helping retailers future-proof their strategies for a more transparent digital landscape.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
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Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
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1 min read
In his interview with AI Tech Park, Cédric Chéreau, Managing Director at EagleAI (a division of Eagle Eye), delves into the transformative impact of...
1 min read
Created, Not Curated: Why Retail Personalization Is Just For You Retail personalization isn't just a nice-to-have anymore - it's a customer...
1 min read
In this exclusive video, Cedric Chéreau (Co-Founder of EagleAI) and Zyed Jamoussi (CTO of Eagle Eye) sit down to explore the rapidly evolving role of...