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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

Loyalty Technology (5)

Businessman using smartphone in front of AI graphic, representing artificial intelligence in personalized retail offers

1 min read

AI Brings Retailers Closer to the Holy Grail of Offer Personalization

AI could help retailers deliver the holy grail of offers—real-time, one-to-one personalization—transforming customer engagement and loyalty outcomes.

retrospective word in a dictionary

3 min read

A Retrospective Perspective

Looking back to move forward: how past loyalty innovations inform the future of retail engagement and digital promotions.

Shopper using smartphone with digital icons in grocery aisle, symbolizing retail tech and digital engagement

1 min read

How Digital Strategies Help Smaller Retailers Compete

Smaller retailers are using digital tools to rival big-box competitors by unlocking personalized loyalty, omnichannel agility, and data-driven promotions.

MarketScale

1 min read

How Digital Augmentation Is Transforming Physical Retail

Explore how retailers are blending digital and physical experiences to deliver in-store personalization, engagement, and loyalty at scale.

Eagle Eye AIR

4 min read

Eagle Eye AIR: Meeting Enterprise Retailers' Needs in Function & Performance

Eagle Eye AIR transforms retail with personalized experiences, unmatched speed, and scalability. Discover tech reshaping the retail landscape.

Experts Talk article

1 min read

Brick-and-Mortar Retail Resurgence: What’s Fueling the Shift?

Explore how unique in-store experiences are fueling a resurgence in brick-and-mortar retail and what this means for customer engagement and loyalty.

AI technology in everyday life

1 min read

3 Predictive AI Challenges Retailers Must Overcome in 2024

Explore three key challenges predictive AI presents for retailers in 2024 and how to overcome them to unlock personalization, efficiency, and growth.

MarTech.org

1 min read

The Omnichannel Opportunity: Building Seamless Retail Experiences

Explore how omnichannel strategies empower retailers to unify digital and in-store experiences and meet the evolving expectations of modern shoppers.

3 min read

Eagle Eye Unveils EagleAI to Power AI-Driven Loyalty and Promotions

Discover EagleAI: Eagle Eye’s new AI layer enabling hyper-personalized, real-time loyalty and promotions for retailers and brands worldwide.

Eagle Eye CEO Tim Mason: Loyalty programs gain value when customers are treated like royalty

2 min read

Why Loyalty Programs Gain Value When Customers Feel Like Royalty

Discover how treating customers like royalty boosts loyalty program value - and how to deliver VIP experiences through personalization and recognition.