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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye.

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

Loyalty Technology (4)

Loyalty and Promotions Fraud: Safeguarding Retailers in the Wake of Coupon Scandals

2 min read

Loyalty and Promotions Fraud: Safeguarding Retailers in the Wake of Coupon Scandals

Protect your business from loyalty and promotions fraud with Eagle Eye AIRs advanced security features. Safeguard your brand reputation and customer trust.

One to one personalization

5 min read

Delivering 1:1 Personalization with a Best of Breed SaaS

Discover why personalization is crucial for customer loyalty and growth. Learn how Eagle Eye AIR can accelerate your journey to 1:1 marketing today!

MarTech stack

4 min read

How (and Why) You Should 'MACH-up' Your MarTech Stack

Learn to 'MACH-up' your MarTech stack using MACH principles and a customer journey focus. Strategically buy MarTech solutions for long-term success.

Man standing in front of steel wool photography

3 min read

Innovation: The Driving Force Behind Eagle Eye's Success

Eagle Eye drives success with customer-centric innovation and feedback-driven development. Join us in shaping the future of loyalty and personalization.

Close-up of Python code on a computer screen

9 min read

What Makes a Good Code Review?

Learn key principles for effective code reviews to enhance software quality & collaboration. Discover tips for authors & reviewers to optimize the process.

RetailWorld magazine - May 2024

1 min read

How AI Is Revolutionizing the Future of Retail

AI is transforming retail with real-time personalization, predictive insights, and smarter decisions that improve loyalty, customer experience, and ROI.

Personalised Marketing

2 min read

A Decade of Dedication: How We Crafted the World's Best Personalized Marketing Platform

Crafting a decade-long legacy of problem-solving and agile growth, our personalized marketing platform has evolved to empower businesses worldwide.

Crowd of loyal fans raising hands in unison, symbolizing customer loyalty and collective brand engagement

1 min read

How Loyalty Programs Are Evolving in an Always-On World

Loyalty programs are evolving fast. Discover how brands are adapting to always-on consumers with data, digital channels, and personalized engagement.

Businessman using smartphone in front of AI graphic, representing artificial intelligence in personalized retail offers

1 min read

AI Brings Retailers Closer to the Holy Grail of Offer Personalization

AI could help retailers deliver the holy grail of offers—real-time, one-to-one personalization—transforming customer engagement and loyalty outcomes.

retrospective word in a dictionary

3 min read

A Retrospective Perspective

Looking back to move forward: how past loyalty innovations inform the future of retail engagement and digital promotions.