Tesco Launches New AI-Powered Clubcard Challenges

Tesco is once again raising the bar in loyalty innovation. As shared in this official announcement, the retailer has launched a new wave of AI-powered Clubcard Challenges, aimed at delivering greater personalization and engagement to millions of customers across the UK.

Powered by AI for Smarter Loyalty

The new Clubcard Challenges leverage artificial intelligence to offer tailored incentives based on individual shopping habits. Behind the scenes, EagleAI—our AI decisioning engine—enables Tesco to deploy targeted offers at scale, deepening relevance and maximizing participation.

Driving Participation and Value

Since their initial launch, Clubcard Challenges have proven to be an effective strategy for increasing loyalty program engagement and basket growth. Now, with AI at the core, Tesco’s approach marks a pivotal shift toward real-time, hyper-personalized loyalty delivery that reflects modern customer expectations.

The Future of Loyalty Is Personal

With this launch, Tesco demonstrates what’s possible when advanced loyalty platforms meet AI innovation. As retailers race to enhance first-party data strategies, this next-gen Clubcard initiative sets a strong precedent for customer-centric, AI-enabled loyalty programs that scale.