The Psychology Behind Gamification in Retail Marketing
Gamification is transforming digital loyalty programs. But what's the psychology behind it and why is it effective for marketing?
Coverage/Press Mentions (3)
Bringing Personalized Loyalty Strategies to Life: From Promise to Reality
How do brands bring a personalized loyalty program to life?
Is Customer Loyalty Going Green?
As the demand for "green rewards"—incentives that encourage environmentally friendly, sustainable, and healthier purchasing decisions—continues to...
Experts Reveal Key Trends for Retail Media in 2025
Leading experts discuss what this year ahead looks like as brands continue to find more innovative ways to leverage retail media and thrive in 2025....
From Seasonal Surge to Long-Term Loyalty: Strategies That Endure
Now that the holiday shopping season has ended, retailers are evaluating their Q4 sales, loyalty, and promotional strategies. They're examining not...
Retail Loyalty Trends for 2025: What's New?
The future of retail loyalty is quickly evolving.Our experts at Eagle Eye dive into what retailers need to be across for 2025 to be the year to...
Tim Mason on Real-Time Loyalty: The Future of Marketing
In the article "Let's Talk Marketing: The Good, The Bad, and The Epic" on Dynamic Business, Tim Mason, CEO of Eagle Eye, shares his perspective on...
Loyalty & Tech Trends 2025: Insights from Eagle Eye Leaders
As 2025 approaches, the convergence of technology and loyalty programs is set to redefine customer engagement strategies. In the article "Loyalty...
Q&A: Mark Walker on FMCG Omnichannel Trends for 2025
Econsultancy’s Ben Davis and Mark Walker discuss FMCG omnichannel trends and Eagle Eye’s work with Morrisons on personalized loyalty schemes and...
Tech Trends 2025: Insights from Top Women in Technology
In the article "Top Women in Tech Reveal the Tech Trends for 2025" on Women Love Tech, leading female experts share their predictions for the...