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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Applying the Golden Rule to Omnichannel Retail Marketing

Applying the Golden Rule to Omnichannel Retail Marketing

 

The retail industry is experiencing an unprecedented period of upheaval; according to Forrester, 60% of all retail sales are now digitally influenced. With customer expectations changing so rapidly, an updated version of the award-winning retail guide - Omnichannel Retail: How to Build Winning Stores in a Digital World – is the focal point of this interview.

Kathleen Sampey of Street Fight speaks with Eagle Eye CEO Tim Mason, co-author of Omnichannel Retail, to discuss evolving consumer behaviors, advancements in retail marketing technology, and how retailers can bring everything together under one roof.

In this interview, Tim also explains the Golden Rule concept, which revolves around treating customers how you would like to be treated, and why this is still relevant today, even as how consumers shop has changed. Readers can also learn about Eagle Eye’s proprietary MACH-based technology designed to power next-gen loyalty and some of the company’s advancements to take offer personalization into the future.

Learn more about Tim’s thoughts on the next generation of retail marketing initiatives helping brands get closer to their customers in Applying the Golden Rule to Omnichannel Retail Marketing.

An Apology for Omnichannel

1 min read

An Apology for Omnichannel

Omnichannel experiences are essential in retail but rarely implemented correctly. Join recent convert Juan Mendoza, Editor of The Martech Weekly...

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Tim Mason on Real-Time Loyalty and Marketing That Works

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Tim Mason on Real-Time Loyalty and Marketing That Works

Introduction In the article "Let’s Talk Marketing: The Good, The Bad and The Epic", Eagle Eye CEO Tim Mason joins other senior leaders to reflect on...

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The Golden Rule of Customer Success in Modern Retail

1 min read

The Golden Rule of Customer Success in Modern Retail

In this feature on Women Love Tech, experts explain how applying the “golden rule” in business—treating customers the way they want to be...

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