Eagle Eye Partners with RevLifter to Advance Retail Personalization

Leading Digital Marketing and Personalized Deals Providers Partner to Drive Incremental Sales for Retailers

Eagle Eye Solutions (Eagle Eye), a SaaS-based platform for enabling one-to-one performance marketing, has announced a new partnership with personalized deals provider RevLifter. This collaboration allows retailers to deliver real-time, personalized offers based on how customers browse their websites. These offers, powered by Eagle Eye's digital marketing platform, AIR, can be redeemed either online or in-store—giving customers a seamless omnichannel experience.

By integrating their platforms, the two companies bring best-in-class personalization and performance marketing capabilities to the retail, leisure, and hospitality sectors—where fewer than 10% of senior marketers report implementing personalization beyond digital channels in a systematic way.¹

RevLifter leverages machine learning and real-time data to enhance the customer experience while delivering measurable value for retailers. The platform boosts conversion and drives incremental sales by serving highly targeted offers based on a range of signals including weather, geo-location, and prior purchases. RevLifter currently delivers personalized offers to millions of online shopping carts daily.

Through this partnership, Eagle Eye will enable retailers to deliver those personalized offers at exactly the right moment and connect them directly to the point of sale, allowing for accurate tracking of online-to-in-store conversion.

Simon Bird, co-founder and CEO of RevLifter, commented: "The partnership between RevLifter and Eagle Eye opens up exciting possibilities for retailers and brands looking to drive more footfall in store and to upsell and cross-sell additional products at key moments in the buying cycle. It brings us one step closer in our quest for true offer personalisation across all customer interactions."

Tim Mason, CEO of Eagle Eye Solutions, added: "Partnering with RevLifter further extends our ability to deliver personalised offers and rewards that can drive incremental sales. Combining RevLifter's ability to provide more relevant shopping experiences with our sophisticated promotions and loyalty delivery management capabilities will incentivise conversion and uplift among first-time or frequent buyers in real-time."

¹ McKinsey & Company Sales & Marketing, The future of personalisation – and how to get ready for it, June 2019.

About Eagle Eye

Eagle Eye is a leading SaaS and AI technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities, at scale.

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 850 million personalised offers are executed via the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses all over the world. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Central Retail, Endeavour Group, JD Sports, Loblaws, Morrisons, Pret a Manger, Tesco, Virgin Group, Woolworths Group and Z Energy. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalisation, already being used by leading retailers worldwide including Carrefour and Tesco.

Web - eagleeye.com

About RevLifter

RevLifter personalises deals for retailers across any marketing channel.
The platform uses AI to understand real-time signals from a user's onsite behaviour to deliver the right deal to the right customer at the right time to achieve the advertiser’s goals.

It works by personalising offers on a retailer’s site and off-site, which are designed to deliver incrementally and prevent customers from leaving to look for deals on competitor sites.

The platform is uniquely used by each retailer to deliver their specific goals, which often include more new customers, higher average order value, and improved conversion rates.

RevLifter is available worldwide, is rapid to integrate and paid on performance.

Web – RevLifter.com
Twitter – @RevLifter

Eagle Eye Contact:
Martin Pang, Marketing Director
+44 (0)844 824 3686

RevLifter Contact:
Chloe Hall, Marketing Manager
chloe.hall@revlifter.com