Leading digital marketing and personalised deals, providers collaborate to develop an integrated capability to drive incremental sales for retailers.
Eagle Eye Solutions (Eagle Eye), a SaaS-based provider enabling one-to-one performance marketing, is partnering with personalised deals provider RevLifter. The partnership enables retailers to deliver personalised offers in real-time based on how customers browse their websites. These offers, powered by Eagle Eye's digital marketing AIR platform, can then be redeemed by the customer, whether they choose to do so either online or in-store.
Integrating their two platforms will add new best-in-class performance marketing and personalisation capabilities for retail, leisure and hospitality operators where fewer than 10% of senior marketers said they deploy personalisation beyond digital channels in a systematic way. 1
RevLifter uses machine learning and real-time data to both enhance the digital customer experience and add value to the retailer, who uses its technology to increase conversion and drive incremental sales through targeted and personalised digital offers. RevLifter analyses millions of data points on a variety of factors, including the weather, geo-location and previous purchases (if known), to dynamically serve each customer with the most relevant offer or reward incentive. RevLifter serves personalised offers to millions of online shopping baskets per day.
Eagle Eye is working with RevLifter to help retailers deliver these personalised offers to the right individual at the right time and provides the ability to track conversions from online offers to purchases in-store via Eagle Eye's integrations to the point of sale.
Simon Bird, co-founder and CEO of RevLifter, commented: "The partnership between RevLifter and Eagle Eye opens up exciting possibilities for retailers and brands looking to drive more footfall in store and to upsell and cross-sell additional products at key moments in the buying cycle. It brings us one step closer in our quest for true offer personalisation across all customer interactions."
Tim Mason, CEO of Eagle Eye Solutions, added: "Partnering with RevLifter further extends our ability to deliver personalised offers and rewards that can drive incremental sales. Combining RevLifter's ability to provide more relevant shopping experiences with our sophisticated promotions and loyalty delivery management capabilities will incentivise conversion and uplift among first-time or frequent buyers in real-time."
1 McKinsey & Company Sales & Marketing, The future of personalisation – and how to get ready for it, June 2019.
About Eagle Eye Solutions Group Plc
Eagle Eye is a leading SaaS technology company transforming marketing for retailers by enabling them to create digital connections with their customers that enable personalised performance marketing in real-time through promotional coupons, loyalty, apps, subscriptions and gift services.
Eagle Eye AIR provides for the secure issuance and redemption of digital offers and rewards at scale, across multiple channels, enabling a single customer view. We create a network between merchants, brands and audiences to enhance customer acquisition, interaction and retention at lower cost while driving marketing innovation.
The company's current customer base comprises leading names in the UK Grocery, Retail and Food & Beverage sectors, including Asda, Sainsbury's, Tesco, Waitrose and John Lewis & Partners, JD Sports, Greggs, Mitchells & Butlers and Pizza Express. Eagle Eye also have a significant footprint in Canada, working with Loblaws, Shoppers Drug Mart and Esso.
Eagle Eye is headquartered in Guildford, United Kingdom and has offices in Manchester, Toronto, Canada and Melbourne, Australia.
Web – www.eagleeye.com
Twitter – @WeAreEagleEye
About RevLifter
RevLifter personalises deals for retailers across any marketing channel.
The platform uses AI to understand real-time signals from a user's onsite behaviour to deliver the right deal to the right customer at the right time to achieve the advertiser’s goals.
It works by personalising offers on a retailer’s site and off-site, which are designed to deliver incrementally and prevent customers from leaving to look for deals on competitor sites.
The platform is uniquely used by each retailer to deliver their specific goals, which often include more new customers, higher average order value, and improved conversion rates.
RevLifter is available worldwide, is rapid to integrate and paid on performance.
Web – RevLifter.com
Twitter – @RevLifter
Eagle Eye Contact:
Martin Pang, Marketing Director
+44 (0)844 824 3686
RevLifter Contact:
Chloe Hall, Marketing Manager
chloe.hall@revlifter.com
Eagle Eye on 8 April, 2019
