Consumer Behavior Trends in Canada: Eagle Eye Study Findings

Eagle Eye's latest report shows the majority of consumers still prefer making purchases in-store.

Toronto, Ontario, January 13, 2020 – A new report released by Eagle Eye, a performance marketing company that helps retailers and brands create digital connections with customers to enable personalization, explores the evolving preferences of Canadian consumers and how they engage with retailers throughout their shopping journeys. The report highlights digital shopping trends that are influencing how retailers and brands should connect with customers, drive sales, and strengthen loyalty in today’s highly competitive market.

Part of an independent survey of 4,013 consumers across Canada, Australia, the UK, and the US, The Connected Customer: Maximizing the Benefits of Performance Marketing to Reach Canadian Consumers comes at a pivotal time for Canadian retailers as they head into the busiest shopping season of the year.

By analyzing how Canadian consumers navigate the search, browsing, discovery, and purchasing phases of the shopping journey, businesses can better align with customer expectations—both online and in-store. Understanding these evolving preferences helps ensure that retailers’ marketing efforts deliver greater value and drive stronger returns on investment.

"Our latest report will help Canadian retailers and businesses understand what motivates their customers so they can serve them better and truly differentiate themselves from the competition. It provides a research-backed framework for customer engagement—showing how data can be turned into insight that drives action, enhances loyalty, and increases sales," said Tim Mason, Chief Executive Officer at Eagle Eye.

Based on survey responses from consumers who used a website or app before making a purchase in-store, the report found:

• Canadian consumers used an average of three digital channels before making a purchase.
• 61% engaged in at least one online shopping activity before buying in-store.
• 64% said relevant marketing is very important to them.
• 59% had collected or used loyalty points or vouchers within two weeks of the survey.
• Canadian consumers were the most likely (31%) to have visited a social network before making a purchase—compared to 30% in Australia, 29% in the US, and 10% in the UK.

The Connected Customer: Maximizing the Benefits of Performance Marketing to Reach Canadian Consumers includes strategic guidance for retailers and brands on how to use digital tools to enhance the shopping experience, both online and in physical stores. It also offers insights on how to fully leverage performance marketing to succeed in today’s digital-first environment.

For more information about The Connected Customer report or to request an interview with Eagle Eye, please contact Vanessa Horwell at vhorwell@thinkinkpr.com (+1.305.749.5342 ext. 232).

About Eagle Eye

Eagle Eye is a leading SaaS and AI technology company that helps retail, travel, and hospitality brands earn customer loyalty by powering real-time, omnichannel, and personalized marketing at scale.

Eagle Eye AIR is a cloud-based platform that offers the most flexible and scalable loyalty and promotions capabilities in the world. More than 850 million personalized offers are delivered through the platform every week, and it currently supports over 500 million loyalty member wallets for businesses around the globe. Eagle Eye is a certified member of the MACH Alliance and is trusted to provide secure services across hundreds of thousands of physical point-of-sale (POS) locations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty rewards, gift cards, subscription benefits, and more.

The Eagle Eye AIR platform currently powers loyalty and customer engagement solutions for enterprise businesses across the globe, including Asda, Central Retail, Endeavour Group, JD Sports, Loblaws, Morrisons, Pret a Manger, Tesco, Virgin Group, Woolworths Group, and Z Energy. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalization, already being used by leading global retailers such as Carrefour and Tesco.

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