The New Rules of Engagement

Every leader in the grocery sector must stay informed about sector trends and changing shopper habits. The customer loyalty metric is one such hotly contested area where grocers are scrambling to lead. In Canadian Grocer, retail reporter Rosalind Stefanac examines how some grocers in Canada are taking advantage of cutting-edge loyalty technology to increase shopper retention.

The article, Why Grocers Need to Get Creative with their Rewards Programs, provides an in-depth look at PC Optimum, considered a gold standard in Canadian loyalty programs in Canada and an integral part of Loblaw Companies. It explores the strategies contributing to the program's success and its ability to continually satisfy the evolving needs of shoppers and program members.

Her article also examines some of the findings of a recent Eagle Eye survey report on customer loyalty in the grocery sector, Grocery’s Great Loyalty Opportunity. The report reveals that while retailers recognise the importance of personalisation, their lack of effective engagement strategies is a significant obstacle. It also highlights essential strategies that Canadian grocers and retailers must embrace to become loyalty leaders.

Featuring key insights from Joel Percy, Eagle Eye's Regional Director for North America, the article is a practical guide for grocers and retailers looking to enhance engagement and personalisation tactics to stay ahead in the highly competitive grocery market.

Read more in Why Grocers Need to Get Creative with their Rewards Programs here.