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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Eagle Eye Partners with We Are Discounts to Expand Reach

Eagle Eye Partners with We Are Discounts to Expand Reach

Supporting Those Who Support Others with Smarter Digital Promotions

Leading marketing technology company Eagle Eye Solutions (Eagle Eye) has signed a two-year commercial partnership with We Are Discounts, an exclusive discount program for professionals working in healthcare, charity services, caregiving, and education.

With a highly engaged and fast-growing member base of over 1.8 million individuals, We Are Discounts provides savings at top retailers such as Jet2holidays, Apple, and Adidas. By integrating with Eagle Eye’s AIR SaaS-based promotional marketing platform, the company can now enhance its fraud prevention, real-time redemption capabilities, campaign management, and reporting visibility.

Expanded Retail Access and Enhanced Value for Members

Connecting to the Eagle Eye AIR platform will also give We Are Discounts access to Eagle Eye’s extensive merchant and brand network. This includes leading food and beverage operators where its promotions can now be redeemed. The expansion allows We Are Discounts to offer members a broader range of high-value discounts, while merchants gain access to a trusted and purpose-driven consumer audience.

"We are excited to be partnering with We Are Discounts. The addition of its highly engaged audience of healthcare, charity, and education heroes to the Eagle Eye AIR platform enables our merchant and brand clients to connect with a valuable new segment. This will help We Are Discounts scale its services while streamlining promotional operations."

- Al Henderson, Chief Sales Officer, Eagle Eye Solutions

"The Eagle Eye platform has allowed us to work with some of the UK’s top restaurant brands, enabling us to offer more discounts to healthcare workers, carers, and teachers. The savings may seem small, but they are deeply appreciated by our members and help make a real difference to those who truly deserve it."

- Luke Ince, Head of Partnerships, We Are Discounts

About We Are Discounts

At We Are Discounts, our mission is simple: we help those who help others. We reward those who deserve it most by offering members meaningful discounts that save them time and money. We operate four distinct programs:

  • Health Service Discounts – for NHS and healthcare staff (launched in 2001)
  • Discounts for Teachers
  • Discounts for Carers
  • Charity Worker Discounts

Our members enjoy deals across retail, travel, dining, entertainment, mobile, broadband, motoring, finance, and utilities. We partner with major brands such as Jet2holidays, Apple, EE, Adidas, Hotpoint, Vision Express, and Butlin’s to provide the most competitive offers. Membership is free and open to all qualifying individuals.

Learn More

Visit our discount programs:

About Eagle Eye

Eagle Eye is a leading SaaS and AI technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities, at scale.

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 850 million personalised offers are executed via the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses all over the world. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Central Retail, Endeavour Group, JD Sports, Loblaws, Morrisons, Pret a Manger, Tesco, Virgin Group, Woolworths Group and Z Energy. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalisation, already being used by leading retailers worldwide including Carrefour and Tesco.

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