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Tesco Leverages AI to Gamify Loyalty Program Challenges [Retail TouchPoints]

Picture of Eagle Eye Eagle Eye on 3 May, 2024

Coverage/Press Mentions
Tesco Leverages AI to Gamify Loyalty Program Challenges [Retail TouchPoints]

Tesco is launching a personalized challenge program for three million Clubcard members using AI. Starting May 20, 2024, participants will receive 20 personalized tasks over six weeks, with a chance to earn up to £50 in Clubcard points. This initiative aims to enhance customer experiences through personalization using EagleAI. To learn more, read the full article.
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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Tesco brings its AI game to new 'Clubcard Challenges' [Tesco]

Tesco brings its AI game to new 'Clubcard Challenges' [Tesco]

Picture of Eagle Eye Eagle Eye on 29 April, 2024

Tesco is rolling out an innovative AI-driven initiative called Clubcard Challenges, offering millions of customers the opportunity to earn up to £50...

Coverage/Press Mentions
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Personalized Loyalty: Proven Strategies from UK Retail Leaders

1 min read

Personalized Loyalty: Proven Strategies from UK Retail Leaders

Picture of Eagle Eye Eagle Eye on 2 May, 2025

In the article "Making Personalization Profitable: Loyalty Lessons from Two UK Retailers" published by Canadian Grocer, Joel Percy, Regional Director...

Loyalty Coverage/Press Mentions
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What Made Tesco's Clubcard Challenges a Global Loyalty Winner

1 min read

What Made Tesco's Clubcard Challenges a Global Loyalty Winner

Picture of Eagle Eye Eagle Eye on 4 June, 2025

In the Retail Times article "Tesco’s Clubcard Challenges, Powered by Eagle Eye, Wins Best Global Loyalty Launch or Initiative at 2025 International...

Awards & Recognition Coverage/Press Mentions
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