1 min read
Year-Round Retail Loyalty: 3 Tools for Continuous Engagement
In her article for Total Retail, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, explores three essential tools that retailers...
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
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In his insightful article for Total Retail, Cédric Chéreau, Co Founder & Managing Director —EagleAI, examines how predictive AI is transforming the retail landscape by addressing three critical challenges: maximizing data utilization, scaling personalization efforts, and enhancing loyalty programs.
Chéreau highlights that while retailers have access to vast amounts of data, many struggle to leverage it effectively. Predictive AI enables businesses to analyze existing data more efficiently, leading to improved customer engagement and accurate forecasting.
Scaling personalization is another hurdle, especially for large retailers with extensive customer bases. Predictive AI facilitates the delivery of tailored offers and promotions at scale, enhancing the customer experience and driving incremental revenue.
Lastly, Chéreau discusses the potential of predictive AI to revamp loyalty programs. By moving beyond generic point-based systems, retailers can offer personalized rewards that resonate with individual customers, fostering deeper loyalty and satisfaction.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
Get the latest insights, research, and news delivered straight to your inbox.
Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
No spam. We promise. 💜
1 min read
In her article for Total Retail, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, explores three essential tools that retailers...
1 min read
In his interview with AI Tech Park, Cédric Chéreau, Managing Director at EagleAI (a division of Eagle Eye), delves into the transformative impact of...
1 min read
In the article "How Aussie Retailers Can Maximise Loyalty ROI" published by RetailBiz, Sarah Jarvis, Communications and Propositions Director at...