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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Predictive AI in Retail: Overcoming Challenges with Real Solutions

Predictive AI in Retail: Overcoming Challenges with Real Solutions

In his insightful article for Total Retail, Cédric Chéreau, Co Founder & Managing DirectorEagleAI, examines how predictive AI is transforming the retail landscape by addressing three critical challenges: maximizing data utilization, scaling personalization efforts, and enhancing loyalty programs.

Chéreau highlights that while retailers have access to vast amounts of data, many struggle to leverage it effectively. Predictive AI enables businesses to analyze existing data more efficiently, leading to improved customer engagement and accurate forecasting.

Scaling personalization is another hurdle, especially for large retailers with extensive customer bases. Predictive AI facilitates the delivery of tailored offers and promotions at scale, enhancing the customer experience and driving incremental revenue.

Lastly, Chéreau discusses the potential of predictive AI to revamp loyalty programs. By moving beyond generic point-based systems, retailers can offer personalized rewards that resonate with individual customers, fostering deeper loyalty and satisfaction.

Read the full article on Total Retail.

Year-Round Retail Loyalty: 3 Tools for Continuous Engagement

1 min read

Year-Round Retail Loyalty: 3 Tools for Continuous Engagement

In her article for Total Retail, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, explores three essential tools that retailers...

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Cédric Chéreau on Predictive AI's Role in Retail Innovation

1 min read

Cédric Chéreau on Predictive AI's Role in Retail Innovation

In his interview with AI Tech Park, Cédric Chéreau, Managing Director at EagleAI (a division of Eagle Eye), delves into the transformative impact of...

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Maximising Loyalty ROI: Strategies for Australian Retailers

1 min read

Maximising Loyalty ROI: Strategies for Australian Retailers

In the article "How Aussie Retailers Can Maximise Loyalty ROI" published by RetailBiz, Sarah Jarvis, Communications and Propositions Director at...

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