Experts reveal top tips on Black Friday and Cyber Monday success [SalesTechStar]

The article Experts reveal top tips on Black Friday and Cyber Monday success offers key strategies to help businesses maximize revenue during the highly competitive sales season of Black Friday and Cyber Monday (BFCM), which saw Shopify merchants generate $9.3 billion in sales globally in 2023. Experts emphasize adopting an "always on" marketing strategy that promotes consistent, year-round customer engagement rather than relying solely on these peak sales periods. Jasmine Allen of Impressive highlights integrating BFCM into a broader marketing plan to maintain steady revenue throughout the year.

Additional insights include leveraging customer data for targeted campaigns and preparing early, as 56% of shoppers start holiday shopping in October. The article also features Miles Toolin, head of sales engineering for Asia Pacific at Eagle Eye, who highlights the importance of creating a seamless online and in-store experience to build customer loyalty. Other recommendations involve extending the sales period, promoting loyalty programs, and embracing generative AI to create personalized customer experiences. For businesses, BFCM is not just about sales but building long-term customer relationships. Read the full article for in-depth strategies from top industry leaders.