The "Three I's" - interest, intent, and in-basket - remain at the crux of successful retail today. But Joel Percy, Eagle Eye’s North American director, asks, are retailers using outdated marketing approaches to maximize them?
In Is Your Approach to the Three 'I's' Outdated? for CustomerThink, Joel discusses how retailers can use new marketing and customer engagement techniques to drive more business. He focuses on elevating these traditional principles using strategies, including tailored rewards, personalized offers, and customized spending thresholds based on the existing data retailers have already gathered.
Readers can discover how the nature of consumer spending is changing in Eagle Eye’s report, Grocery’s Great Loyalty Opportunity, which reveals that 61% of consumers employ more money-saving techniques now than in years past. It’s findings like these that highlight why new strategies are required for retailers looking to propel revenues.
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