Unique In-Store Experiences Are Driving a Brick-And-Mortar Retail Resurgence [Experts Talk]

Brick-and-mortar stores are experiencing a resurgence as big-box retailers recognize the value of unique in-store experiences. Retail giants like Dick’s Sporting Goods, Walmart, and Target are investing heavily in physical locations, integrating interactive elements and digital capabilities to create an omnichannel shopping experience. This trend reflects a belief in the synergistic power of combining in-person and online shopping. In a recent episode of Experts Talk, industry leaders discussed the motivations behind these investments and how smaller retailers can learn from big-box strategies. To explore this evolving retail landscape, read the full article.