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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Tim Mason

CEO of Eagle Eye

Tim Mason has over 25 years' leadership experience in the grocery and retail industries, with a strong background in strategic marketing and customer loyalty. He was the Deputy CEO of Tesco from 2010 to 2012 and has held a number of senior roles in the Tesco Group including CMO, where he was responsible for the launch of Clubcard and Tesco.com. He is currently CEO of Eagle Eye, a SaaS technology company focused on delivering omnichannel personalization at scale for the world’s leading retailers.

Loyalty Making the Most of Relationships

Talking to Tim Mason [Loyalty Magazine]

14 November, 2023

Data is the new oil and its role in delivering personalized shopping experiences is indisputable. Yet many retailers are failing to take full advantage of it. In this interview with Loyalty Magazine, Tim Mason, Eagle Eye CEO and co-author of ...

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