Data is the new oil and its role in delivering personalized shopping experiences is indisputable. Yet many retailers are failing to take full advantage of it. In this interview with Loyalty Magazine, Tim Mason, Eagle Eye CEO and co-author of Omnichannel Retail – How to Build Winning Stores in a Digital World, talks about the second edition of this award-winning retail business guide and what retailers need to know to compete in today’s fast-paced retail landscape.
Tim discusses the dichotomy between retail loyalty programs using AI-driven personalization and those without. He talks about the future, when he fully expects mobile devices to be an “always-on” customer connectivity tool, providing ample opportunities for marketing in the moment and more Instagram-style shopping experiences.
Readers can also learn about his views on the current nature of loyalty programs and evolving retail trends. Tim also shares examples of retailers with successful loyalty programs that have achieved synergy between AI and loyalty, such as UK supermarket giant ASDA.
As one of the creators of the iconic Tesco Clubcard, Tim dives into the value of data and how data can be translated into delivering richer and more memorable shopping experiences.
Learn more about Tim's thoughts on loyalty and the lessons retailers must learn to stay competitive in Talking to Tim Mason.
Tim Mason has over 25 years’ leadership experience in the grocery and retail industries, with a strong background in strategic marketing and customer loyalty. He was the Deputy CEO of Tesco from 2010 to 2012 and has held a number of senior roles in the Tesco Group including CMO, where he was responsible for the launch of Clubcard and Tesco.com. He is currently CEO of Eagle Eye, a SaaS technology company focused on delivering omnichannel personalization at scale for the world’s leading retailers.
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