Created Not Curated: Why The Future of Retail Personalization Will Be 'Just For You' [Forbes]

In the illuminating blog post, "Created, Not Curated: Why Retail Personalization Is Just for You," penned by our esteemed Director of Propositions and Communication, Sarah Jarvis, we delve into the pivotal role of retail personalization in today's market. Sarah explores the paradigm shift from curated to created content, emphasizing the crucial importance of tailoring retail experiences to individual customers. Drawing on her expertise, the blog post navigates the evolving landscape of consumer expectations and advocates for a dynamic strategy that aligns with each customer's unique preferences.

Read the full article here.