Innovation: The Driving Force Behind Eagle Eye's Success

Innovation isn't just a buzzword at Eagle Eye; it's something we live and breathe to drive our business, and our customers’ businesses forward. Over the past decade, we've continuously evolved our platform and technology to spearhead the personalized marketing revolution globally,  ensuring our customers can follow the golden rule - using our technology to treat their customers they way they’d like to be treated. 

Customer-Centric Innovation:

Our approach to innovation begins and ends with our customers. We prioritize understanding their needs and pain points as well as changing end customer demands. By forming strategic partnerships with leading retailers across the world we shape our product development process. By focusing on solving not just individual problems but delivering solutions that benefit our entire customer base, we've established ourselves as a market leader who are trusted to not only deliver strategic direction from a technical perspective but also guidance on global best practices in the retail loyalty space.

Gathering Feedback and Iterative Development:

Continuous feedback loops are integral to our innovation process. We actively engage with our customers through workshops, customer beta programs, and data analysis to make sure our solution delivers value at all times when it comes to enhancing existing functionality and launching new products/features. 

We have had great success recently using a customer beta programme to build and launch our new Social & Behavioural Actions feature set. Working together in this way helped us deploy a range of new capabilities to our existing customers, as well as providing the opportunity for them to co-collaborate on what the future roadmap looks like for this area of the platform. The feedback we get from this type of engagement with our customers is invaluable.  

Balancing Internal and External Innovation:

While external factors drive much of our innovation, we also invest heavily in internal advancements to future-proof the platform. Our focus on scalability and performance ensures that our platform can meet the evolving needs of our growing customer base, both in terms of the diversity of loyalty and promotion tactics executed via our platform and the total number of transactions going through the platform. We’re currently processing more than 8bn API transactions per month and have seen a 23% increase in global API requests year-on-year but, thanks to our team’s work on performance, our response times are faster than ever. 

Through strategic partnerships with companies such as Google Cloud & commercetools and a deep understanding of our clients' businesses, we continue to deliver innovative solutions that drive tangible results for our customers.

Adaptability and Flexibility:

Innovation doesn't happen in a vacuum. It requires adaptability, flexibility, and resilience, traits that define our approach at Eagle Eye. We continuously optimize our tech stack and processes to meet the demands of a dynamic market. By embracing change and staying agile, we're well-positioned to lead the way in shaping the future of loyalty and personalization. We will be celebrating our 200th development sprint in the summer, a real milestone for us since we adopted an agile approach back in 2016. 

Recognized Globally for Innovation:

Hot off the press –  Eagle Eye were awarded ‘Omnichannel Technology Vendor’ of the year at the 2024 Retail System Awards for our 'Cloud-based Basket Adjudication' product, an innovation that unlocks the potential of real-time personalisation at unrivalled scale, across any channel.

At the end of 2023, Eagle Eye were not only selected in the top 100 in The 2023 Martech Innovation Index report but were recognized as the 7th most innovative company out of 13,000 Martech companies out there. This was largely due to innovations successfully demonstrated in partnership with our customers:

ASDA - We helped them launch their first-ever loyalty program in just 3 months, with 6 million active customers in the first year and even picked up an award at the Retail Systems Awards for Best Technology Project of the Year.  

Woolworths - in the last year alone, Woolworths have launched 20 new offer types using our platform and have just won an award at the Asia Pacific Loyalty Awards for Best Overall Loyalty Program Retail.

By aligning with our customers’ visions and delivering results-driven solutions, we've helped them stay ahead in an increasingly competitive market.

Innovation in Personalization

The continuous advances in AI and machine learning are elevating customers’ expectations when it comes to personalization. As a result, we’ve put a huge amount of focus on ensuring our AIR platform can match the processing power of these evolving capabilities, because if marketing execution engines can’t handle the same scale of personalized customer interactions as a retailers’ data science then the net output won’t change. 

We’ve also been busy investing and innovating in the data science space ourselves, launching eagleAI in January 2024, our AI-based solution that uses customer data to generate – and execute - personalized customer experiences at scale - representing the next generation of data science for retail marketing. The fact we can do both the creation and execution of offers is incredibly unique and set so sets us apart from the competition. Watch this space as our first customers are set to go live imminently!

Conclusion:

With a focus on customer needs, strategic partnerships, and a commitment to continuous improvement, we're pioneering the future of loyalty and personalization. Get in touch if you want to become part of the journey.