1 min read
Personalization in Practice: Enhancing Loyalty Programs
Explore how brands use personalization to revamp loyalty programs and boost engagement, with insights from Eagle Eye’s Sarah Jarvis.
Get the latest insights, research and news delivered straight to your inbox.
Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
No spam. We promise. 💜
How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
Contact us to find out how we can enable your teams on our platform.
Loyalty isn't just about points anymore - it's about experiences that resonate. In a recent article by Forbes Communications Council, Eagle Eye's Propositions Director Sarah Jarvis outlines why modern loyalty programs must go deeper than rewards to foster trust, emotional connection, and personalized value.
Jarvis emphasizes that loyalty success hinges on acknowledging customers as individuals. Programs should move beyond one-size-fits-all perks to deliver tailored offers, meaningful experiences, and communications that reflect individual preferences and behaviors.
Loyalty programs no longer simply reward repeat purchases - they should create emotional bonding and community. Sarah argues that brands must embed shared values, foster consistent interactions, and cultivate advocacy to elevate retention and brand trust.
The article offers forward-thinking strategies including real-time offers, emotional relevance at every touchpoint, and program flexibility that adapts as consumers evolve. These are modern essentials for future-ready loyalty programs.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
Get the latest insights, research, and news delivered straight to your inbox.
Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
No spam. We promise. 💜
1 min read
Explore how brands use personalization to revamp loyalty programs and boost engagement, with insights from Eagle Eye’s Sarah Jarvis.
9 min read
Sarah Jarvis explores how retailers can close the gap between loyalty strategy and execution with scalable, AI-powered personalization.
3 min read
Discover how Australian retailers can maximize ROI from loyalty programs by using personalization, real-time data, and strategic supplier collaboration.