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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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1 min read

Creating Engaging Loyalty in 2024 and Beyond

Creating Engaging Loyalty in 2024 and Beyond

Creating Engaging Loyalty in 2024 and Beyond

Loyalty isn't just about points anymore - it's about experiences that resonate. In a recent article by Forbes Communications Council, Eagle Eye's Propositions Director Sarah Jarvis outlines why modern loyalty programs must go deeper than rewards to foster trust, emotional connection, and personalized value.

The Power of Personalization

Jarvis emphasizes that loyalty success hinges on acknowledging customers as individuals. Programs should move beyond one-size-fits-all perks to deliver tailored offers, meaningful experiences, and communications that reflect individual preferences and behaviors.

Loyalty as an Emotional Connection

Loyalty programs no longer simply reward repeat purchases - they should create emotional bonding and community. Sarah argues that brands must embed shared values, foster consistent interactions, and cultivate advocacy to elevate retention and brand trust.

Looking Ahead: Strategies That Matter

The article offers forward-thinking strategies including real-time offers, emotional relevance at every touchpoint, and program flexibility that adapts as consumers evolve. These are modern essentials for future-ready loyalty programs.

Read the full article on Forbes

Personalization in Practice: Enhancing Loyalty Programs

1 min read

Personalization in Practice: Enhancing Loyalty Programs

In her article for the Australian Loyalty Association, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, explores how brands are...

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The Omnichannel Opportunity: Building Seamless Retail Experiences

1 min read

The Omnichannel Opportunity: Building Seamless Retail Experiences

The Omnichannel Opportunity: Why Unified Customer Experiences Matter Omnichannel isn't just a trendy buzzword - it's a strategic necessity for...

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Integrated vs. Specialist Loyalty Platforms: Navigating the Choice

2 min read

Integrated vs. Specialist Loyalty Platforms: Navigating the Choice

When selecting a loyalty platform, businesses must make a critical decision: should they invest in a specialist loyalty platform or opt for an...

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