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Annual Report for FY23

Eagle Eye Annual Report FY23

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The New Rules of Engagement [Canadian Grocer]

The New Rules of Engagement [Canadian Grocer]

Every leader in the grocery sector must stay informed about sector trends and changing shopper habits. The customer loyalty metric is one such hotly contested area where grocers are scrambling to lead. In Canadian Grocer, retail reporter Rosalind Stefanac examines how some grocers in Canada are taking advantage of cutting-edge loyalty technology to increase shopper retention.

The article, Why Grocers Need to Get Creative with their Rewards Programs, provides an in-depth look at PC Optimum, considered a gold standard in Canadian loyalty programs in Canada and an integral part of Loblaw Companies. It explores the strategies contributing to the program's success and its ability to continually satisfy the evolving needs of shoppers and program members.

Her article also examines some of the findings of a recent Eagle Eye survey report on customer loyalty in the grocery sector, Grocery’s Great Loyalty Opportunity. The report reveals that while retailers recognise the importance of personalisation, their lack of effective engagement strategies is a significant obstacle. It also highlights essential strategies that Canadian grocers and retailers must embrace to become loyalty leaders.

Featuring key insights from Joel Percy, Eagle Eye's Regional Director for North America, the article is a practical guide for grocers and retailers looking to enhance engagement and personalisation tactics to stay ahead in the highly competitive grocery market.

Read more in Why Grocers Need to Get Creative with their Rewards Programs here.

Marketing in the Moment: Getting the Payoff With Advanced Personalization [CustomerThink]

1 min read

Marketing in the Moment: Getting the Payoff With Advanced Personalization [CustomerThink]

Joel Percy, Regional Director of North America at Eagle Eye, delves into the burgeoning trend of personalisation within the grocery industry and...

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Our Air Platform Is Now Live with Loblaw's PC Optimum Loyalty Program

1 min read

Our Air Platform Is Now Live with Loblaw's PC Optimum Loyalty Program

We’re excited to announce that our Eagle Eye AIR platform is now live, enabling the new PC Optimum loyalty program from Loblaw, Canada’s leading food...

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Eagle Eye powers Asda’s Loyalty Programme Trial

1 min read

Eagle Eye powers Asda’s Loyalty Programme Trial

Eagle Eye Solutions, the global marketing technology company, is pleased to announce that it is working with Asda to develop a trial of the grocery...

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