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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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1 min read

The New Rules of Engagement [Canadian Grocer]

The New Rules of Engagement [Canadian Grocer]

Every leader in the grocery sector must stay informed about sector trends and changing shopper habits. The customer loyalty metric is one such hotly contested area where grocers are scrambling to lead. In Canadian Grocer, retail reporter Rosalind Stefanac examines how some grocers in Canada are taking advantage of cutting-edge loyalty technology to increase shopper retention.

The article, Why Grocers Need to Get Creative with their Rewards Programs, provides an in-depth look at PC Optimum, considered a gold standard in Canadian loyalty programs in Canada and an integral part of Loblaw Companies. It explores the strategies contributing to the program's success and its ability to continually satisfy the evolving needs of shoppers and program members.

Her article also examines some of the findings of a recent Eagle Eye survey report on customer loyalty in the grocery sector, Grocery’s Great Loyalty Opportunity. The report reveals that while retailers recognise the importance of personalisation, their lack of effective engagement strategies is a significant obstacle. It also highlights essential strategies that Canadian grocers and retailers must embrace to become loyalty leaders.

Featuring key insights from Joel Percy, Eagle Eye's Regional Director for North America, the article is a practical guide for grocers and retailers looking to enhance engagement and personalisation tactics to stay ahead in the highly competitive grocery market.

Read more in Why Grocers Need to Get Creative with their Rewards Programs here.

Marketing in the Moment: Getting the Payoff With Advanced Personalization [CustomerThink]

1 min read

Marketing in the Moment: Getting the Payoff With Advanced Personalization [CustomerThink]

Joel Percy, Regional Director of North America at Eagle Eye, delves into the burgeoning trend of personalisation within the grocery industry and...

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Scaling Grocery Loyalty with Predictive AI: Insights from Eagle Eye

1 min read

Scaling Grocery Loyalty with Predictive AI: Insights from Eagle Eye

In his article for Grocery Business, Joel Percy, Director of North America at Eagle Eye, explores how predictive AI is transforming grocery loyalty...

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Data-Driven Loyalty: Supporting Shoppers Amid Rising Costs

1 min read

Data-Driven Loyalty: Supporting Shoppers Amid Rising Costs

In his article for Western Grocer, Joel Percy, Regional Director at Eagle Eye, discusses how grocers can leverage data-driven loyalty programs to...

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