1 min read
Cédric Chéreau on Predictive AI's Role in Retail Innovation
In his interview with AI Tech Park, Cédric Chéreau, Managing Director at EagleAI (a division of Eagle Eye), delves into the transformative impact of...
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
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Eagle Eye
on
25 October, 2024
Cédric Chereau, Managing Director of EagleAI, recently highlighted how AI-driven personalization is reshaping retail by enabling hyper-personalized promotions that increase loyalty and optimize costs. Chereau explained that EagleAI helps retailers deliver unique, targeted offers to millions of customers, driving engagement with minimal discounts on favored items. The approach has shown impressive results, with brands like Carrefour seeing a 7:1 ROI and a 20% boost in average basket size through tailored promotions that enhance customer loyalty and purchase frequency.
Despite AI's potential, scaling personalized strategies remains challenging for many retailers, especially those with omnichannel operations. Cédric stressed that retailers with effective AI strategies often see loyalty program engagement rates ten times higher than those without personalization. Looking forward, Cédric envisions AI transforming both digital and in-store retail experiences, making customer interactions more meaningful and dynamic. For deeper insights, read the full article.
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Get the latest insights, research, and news delivered straight to your inbox.
Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
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1 min read
In his interview with AI Tech Park, Cédric Chéreau, Managing Director at EagleAI (a division of Eagle Eye), delves into the transformative impact of...
1 min read
In his insightful article for Total Retail, Cédric Chéreau, Co Founder & Managing Director —EagleAI, examines how predictive AI is transforming the...
1 min read
In her article for Total Retail, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, explores three essential tools that retailers...