Experts' tips for Black Friday and Cyber Monday strategy

Retail experts reveal that succeeding during Black Friday and Cyber Monday in 2024 will require brands to adopt strategies that go beyond traditional seasonal spikes. Jasmine Allen of Impressive emphasizes an "always-on" approach that fosters year-round engagement, moving away from reliance on single-event peaks to ensure steady revenue flow. Billy Loizou of Amperity highlights the importance of a solid customer data strategy, focusing on customer insights to create targeted, early-access offers that nurture high-value shoppers.

Experts like NielsenIQ’s Brendan Dowd suggest stretching Black Friday promotions over several weeks to enhance customer experience, while Eagle Eye’s Miles Toolin underscores the importance of real-time data and proactive customer experience management during this intense period. AI, according to Andrew Gunnis of GPTStrategic, can drive hyper-personalization that tailors offers to individual preferences, fostering loyalty and improving sales outcomes. For a deeper dive into these strategies, read the full article.