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Annual Report for FY23

Eagle Eye Annual Report FY23

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Maximise revenue and loyalty: unlock ongoing engagement through subscriptions

Our solution provides the capability to create a tailored subscription plan in a few clicks, offering your subscribers any combination of access to products, services, promotions, and partner incentives that you wish to deploy.

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It could be unlimited free next-day delivery, coffee-related or a paid-for proposition in your wider loyalty programme, which unlocks a host of benefits for subscribers.

Regardless of the scheme, we provide the ability for businesses to easily manage their subscription members, to recognise them whenever and wherever they interact with the business, and to ensure that they receive all the associated entitlements with their plan in accordance with the defined plan rules.

"Working with Eagle Eye has helped us accelerate our customer loyalty strategy."
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Ciara Chellun
Global Head of Digital Product

How it works

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Effortlessly create your very own subscription plan, defining the entitlements, usage limits, expiry, automatic renewals & more

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Customers sign up and makes seamless payments via our Chargebee integration

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Customers subscription account and associated entitlements are stored in their Wallet

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Unique, multi-use codes are issued to each subscriber with the customer having the option to clip code to their native Apple or Android wallet

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Entitlements are available to be redeemed across all channels in real-time through our full POS integration

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Monitor and optimise the performance of your scheme with real-time reporting powered by Looker

Benefits of a subscription programme

Pound sterling recurring

Recurring Revenue Stream

New, consistent and predictable revenue stream with the opportunity to drive additional revenues from existing customers through upsell and cross-sell

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Customer Data Acquisition

Capture valuable customer data and use this to deepen customer understanding in order to make better, data-driven decisions

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Digitally Connected Customers

Real-time digital connection to enable you to communicate with customers, driving the behaviour you seek

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Future-proofed Architecture

Ability to scale and deploy new digital services using the same connection to deliver against your strategy

BUT

It's important to get subscriptions right and to do that, you need a compelling and transparent value proposition that meets the needs of your customers. Both in terms of ensuring it’s a frictionless experience and in choosing the right entitlements for your customers.

The experience needs to be:

  • Omnichannel – Customers can engage with the subscription through any channel
  • Convenient – Quickly and easily access their entitlements
  • Real-time – Customers can redeem their entitlements immediately after signing up
  • Choice – Customers can choose how to engage with the scheme, including length of subscription, payment plan, choice of benefits, etc.
  • Secure – The ongoing payments must be secure

Entitlements could include

Access to added value services (e.g. free delivery)

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Access to 'unlimited' products (e.g. coffee)

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Accelerated points earn for subscribers

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Exclusive customer service support

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Access to subscriber-only content & promotions

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Free gifts

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Always-on discounts on defined products (e.g. 10% off)

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Partner benefits

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Recognized by Industry Experts

Gartner

Market Guide for Loyalty Program Vendors
2023

Forrester

Loyalty Technology Solutions Landscape,
Q4 2022

Loyalty360

Technology Today Report
2021

Ready to drive recurring revenue and customer engagement with a subscription programme?

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