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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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1 min read

Eagle Eye Achieves MACH Alliance Certification

Eagle Eye Achieves MACH Alliance Certification

Eagle Eye, a leading SaaS and AI technology company that creates digital connections enabling personalised, real-time marketing at scale, has become a certified member of the MACH Alliance, a not-for-profit industry body dedicated to advocating for open, best-of-breed technology ecosystems.

The MACH Certification program is designed to give enterprises confidence they are choosing best-in-class vendors that can deliver future-proof technology – a strong endorsement of the quality of Eagle Eye's technology offering. MACH principles provide the foundation for these enterprises to build modern, flexible, and scalable digital systems, especially suited for those that need to adapt quickly to customer needs and technological advancements.

With Eagle Eye's partners, Google Cloud, commercetools and Bloomreach, already MACH members, certification and membership is another positive step as part of the recently announced focus to increase market penetration through alliances and partnerships.

Tim Mason, CEO of Eagle Eye, said: "Ensuring our technology can integrate with other best-in-class vendors has been a strategic priority for Eagle Eye and we are, therefore, delighted to achieve this certification from such an important industry organisation. We look forward to working alongside many of our key partners and other members of MACH to champion open and cloud-native SaaS technology ecosystems and drive continued innovation and collaboration."

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3 min read

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