The Evolution of Customer Loyalty Programs in an Always-on World [CMSWire]

Picture of Eagle Eye Eagle Eye on 9 May, 2024

Coverage/Press Mentions

We understand that a lot can change in 30 years, especially in the world of customer loyalty.

Our CEO, Tim Mason, was at the forefront of the creation of the Tesco Clubcard in the 1990s and has continued to transform the retail loyalty landscape. He recently spoke to CMSWire to share how Eagle Eye has played a crucial role in the evolution of customer loyalty programs.

At Eagle Eye, we see technological advancements, such as AI, as an opportunity to transform customer experiences and deliver timely, relevant interactions. By constantly evolving and evaluating customer needs, our loyalty programs are much more than a transaction.

As time passes and technology advances, the rapid development of loyalty programs is inevitable. However, through it all, we remain steadfast in our commitment to building meaningful, engaging relationships and providing personalized experiences for each and every customer.

Read the full article here.

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.