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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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The Evolution of Customer Loyalty Programs in an Always-on World [CMSWire]

The Evolution of Customer Loyalty Programs in an Always-on World [CMSWire]

We understand that a lot can change in 30 years, especially in the world of customer loyalty.

Our CEO, Tim Mason, was at the forefront of the creation of the Tesco Clubcard in the 1990s and has continued to transform the retail loyalty landscape. He recently spoke to CMSWire to share how Eagle Eye has played a crucial role in the evolution of customer loyalty programs.

At Eagle Eye, we see technological advancements, such as AI, as an opportunity to transform customer experiences and deliver timely, relevant interactions. By constantly evolving and evaluating customer needs, our loyalty programs are much more than a transaction.

As time passes and technology advances, the rapid development of loyalty programs is inevitable. However, through it all, we remain steadfast in our commitment to building meaningful, engaging relationships and providing personalized experiences for each and every customer.

Read the full article here.

Talking to Tim Mason [Loyalty Magazine]

1 min read

Talking to Tim Mason [Loyalty Magazine]

Data is the new oil and its role in delivering personalized shopping experiences is indisputable. Yet many retailers are failing to take full...

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Tim Mason on Real-Time Loyalty: The Future of Marketing

1 min read

Tim Mason on Real-Time Loyalty: The Future of Marketing

In the article "Let's Talk Marketing: The Good, The Bad, and The Epic" on Dynamic Business, Tim Mason, CEO of Eagle Eye, shares his perspective on...

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Loyalty Trends in APAC Retail: Eagle Eye's 2025 Outlook

6 min read

Loyalty Trends in APAC Retail: Eagle Eye's 2025 Outlook

Retailers across the Asia-Pacific region are rethinking loyalty—and Eagle Eye's new eBook, Loyalty’s Next Chapter: The Forces Reshaping Retail in 2025

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