Tesco launches Clubcard Challenges campaign offering millions up to £50 in loyalty points [The Grocer]

Tesco is rolling out a groundbreaking Clubcard promotion in collaboration with AI technology company Eagle Eye, aiming to engage three million loyalty card holders with hyper-personalised challenges. These challenges, tailored to each customer, span activities like purchasing from Tesco's summer BBQ range or opting for plant-based meals, offering opportunities to accrue £50 in loyalty points. By leveraging Eagle Eye's digital platform, Tesco aims to enhance customer experiences through customised rewards, aligning with its commitment to personalised loyalty initiatives. With the campaign set to launch on 20 May and lasting six weeks, customers can anticipate a more tailored approach to their shopping experience, potentially unlocking up to £100 worth of rewards across Tesco's loyalty scheme. Read the full article on The Grocer for insights into Tesco's innovative approach to customer engagement and loyalty.