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Interim Report for FY24

Eagle Eye Interim Report 2024

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The algorithms powering loyalty: How an AI firm is helping Tesco gamify Clubcard [Econsultancy]

The algorithms powering loyalty: How an AI firm is helping Tesco gamify Clubcard [Econsultancy]

Tesco celebrates 30 years of its Clubcard loyalty program with the introduction of Clubcard Challenges, a personalized gamified system powered by EagleAI. This innovative addition offers tailored tasks to earn up to £50 in Clubcard points, emphasizing customer engagement and incremental sales. Through algorithms like 'the people pleaser' and 'the diviner,' EagleAI ensures relevance in promotions. Success metrics include customer engagement and ROI, striking a balance between profitability and customer satisfaction. While innovation is crucial, effective communication mitigates complexities. Read the full article for insights on Tesco's evolution in loyalty programs and the transformative role of AI.

How Predictive AI is Transforming the Retail Industry [MartechView]

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How Predictive AI is Transforming the Retail Industry [MartechView]

The article "How Predictive AI is Transforming the Retail Industry" explores the transformative impact of predictive AI on retail. While McKinsey...

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Tesco launches Clubcard Challenges campaign offering millions up to £50 in loyalty points [The Grocer]

1 min read

Tesco launches Clubcard Challenges campaign offering millions up to £50 in loyalty points [The Grocer]

Tesco is rolling out a groundbreaking Clubcard promotion in collaboration with AI technology company Eagle Eye, aiming to engage three million...

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New Edition of Omnichannel Retail: How to Build Winning Stores in a Digital World Handbook [Retail Tech Innovation Hub]

1 min read

New Edition of Omnichannel Retail: How to Build Winning Stores in a Digital World Handbook [Retail Tech Innovation Hub]

No retailer can ignore that the industry landscape is shifting… again. For retailers grappling with these changes, a new article in Retail Tech...

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