The algorithms powering loyalty: How an AI firm is helping Tesco gamify Clubcard [Econsultancy]

Tesco celebrates 30 years of its Clubcard loyalty program with the introduction of Clubcard Challenges, a personalized gamified system powered by EagleAI. This innovative addition offers tailored tasks to earn up to £50 in Clubcard points, emphasizing customer engagement and incremental sales. Through algorithms like 'the people pleaser' and 'the diviner,' EagleAI ensures relevance in promotions. Success metrics include customer engagement and ROI, striking a balance between profitability and customer satisfaction. While innovation is crucial, effective communication mitigates complexities. Read the full article for insights on Tesco's evolution in loyalty programs and the transformative role of AI.